In order to get most out of Blueshift’s features, you need to add “Events” that track user interactions on your website & apps. Blueshift provides various ways to track events:

Recommended Standard e-Commerce Events

We recommend that you track the following events for your users:

  • pageload
  • identify
  • search
  • view
  • add_to_cart
  • purchase

View Events stream

Once integrated, you can view Event stream here. You will also be able to look at errors and download the error log.

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Tip

You can also click on an individual event in the click stream page to view the tracking code, as well as example of last event recorded.

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