In order to get most out of Blueshift’s features, you need to add “Events” that track user interactions on your website & apps. Blueshift provides various ways to track events:
- Backend – Bulk Events
- 3rd Party Integration – Google Tag Manager, Segment, mParticle, etc
Once integrated, you can view Event stream here. You will also be able to look at errors and download the error log.
**Tip: You can also click on an individual event in the click stream page to view the tracking code, as well as example of last event recorded.