Walkthrough: Launchpad interface

This page walks you through the Launchpad interface — the input bar, Compass insights, conversation history, and agent settings. For an overview of what Launchpad and Compass are, see Launchpad x Compass (beta).

To open Launchpad, go to Agents > Launchpad in the left navigation panel.

Input bar

The input bar is how you interact with Launchpad. Type what you want to do, and Launchpad handles the rest — querying data, building assets, or pulling up the information you need.

You can also:

• @mention existing campaigns, templates, segments, shared assets, or reports to reference or update them directly in your request.
• Create shared assets — ask Launchpad to create and save reusable segments, email templates, or content blocks directly from chat.
• Attach files using the clip icon — images (screenshots, hand-drawn flows, reference designs) and CSV files for in-chat analysis and visualization.
• Use voice input with the mic icon when it's easier to explain something than type it — for example, campaign ideas or meeting notes.
• Start a new chat using the + button to switch to a different task.

Prompt inspirations

Below the input bar, you'll see prompt inspirations — ready-made starting points that run a complete analysis or task with one click. These are useful when you want a quick read on what's happening in your account without having to compose a prompt from scratch.

Access policy

The access policy controls what happens when Launchpad creates or modifies something. You can set it to one of three modes:

• Draft mode — Launchpad creates drafts only. Nothing is saved or applied until you manually review and save.
• Require Approval — Launchpad prepares changes and asks for your approval before saving.
• Unrestricted — Launchpad applies changes directly.

Launchpad always follows your existing Blueshift user role and permissions. If you don't have the permission to edit or launch something manually, Launchpad can't do it either.

Compass

Compass appears below the input bar and shows curated weekly insights for your account. It surfaces signals such as volume shifts, engagement changes, conversion patterns, and list health indicators — along with supporting metrics and week-over-week comparisons.

Click Explore with Launchpad on any insight to open a Launchpad conversation pre-loaded with that context, so you can ask follow-up questions, request a breakdown, or move into action.

History

Click the history icon on the right side of the screen to view your recent conversations. Each chat is saved with a title and timestamp, so you can return to any previous task and pick up where you left off.

Your tasks continue running even if you navigate to another part of Blueshift. Use history to switch between them at any time.

You can also:

• Search chats using the search field at the top of the history panel to find a specific conversation.
• Rename a chat directly from the history panel using the edit icon.
• Open a chat in a new tab by right-clicking and selecting Open Link in New Tab.

Agent settings

Click the settings icon (above the history icon) to open Agent Settings. This is where you view and manage the context Launchpad uses when working with your account.

Account Instructions

Under Agent Account Context, you can add your own Account Instructions. These are injected into every Launchpad conversation and take precedence over the system-generated context. Use this to capture things Launchpad can't learn from your data alone — business rules, naming conventions, and operational guardrails specific to your account.

Account Instructions can be edited in Agent Settings > Agent Awareness > Agent Account Context or directly in the Launchpad chat by telling the agent what to add, change, or remove. Changes take effect immediately and apply to all subsequent conversations. An admin role is required to edit Account Instructions.

What you can include:

Account Instructions are open-ended — add whatever context helps Launchpad work better for your team. Common examples include:

• Personalization guidelines — rules for how customer names, product details, or dynamic content should appear in templates. For example: "Always use first_name with a fallback to 'there'. Never personalize subject lines with purchase history."
• Attribute selection guidelines — which customer attributes or events to prefer when building segments or running analysis. For example: "Use 'last_purchase_date' instead of 'last_activity' for purchase recency. RFM tier is stored in 'custom.rfm_segment'."
• Brand and template guidelines — naming conventions, template structure rules, or design constraints. For example: "Campaign names follow the format: [State]-[Stage]-[Channel]-[Version]. All email templates must include the legal footer block from Shared Assets."
• Do's and don'ts — explicit guardrails to prevent mistakes. For example: "Do not modify any campaign with 'PROD-' prefix without approval. Always exclude the 'Global Suppression' segment from new campaigns."

Account Marketing Landscape

Also under Agent Account Context, the Account Marketing Landscape is a system-generated summary of your account. It includes your program overview, marketing lifecycle stages, program architecture, segmentation approach, and brand voice. Launchpad uses this context to give more relevant and accurate responses.

If anything in the landscape is incorrect or misleading, you can override it through Account Instructions — for example: "Ignore the lifecycle stage mapping in the landscape. We use custom stages defined in 'custom.lifecycle_tier'."

Split view

Click the Launchpad icon in the top application bar to open Launchpad in split view alongside whatever you're working on. For example, you can open a campaign in the journey builder and use Launchpad side by side to analyze its performance, review its structure, or make changes — without leaving the campaign.

When Launchpad opens in split view with an asset in context, the prompt inspirations and context bar automatically adapt to that asset.