Launchpad brings multi-step work into a single conversation — using the data, campaigns, segments, and templates already in your account. Describe what you need, and Launchpad handles the stitching.
Be specific upfront
Include the metric, scope (campaign, trigger, template), and time window in your first message. The more specific your prompt, the better the result.
Do: "Show me click trends for every Business Loans trigger in promo campaigns from the last 14 days" Avoid: "Show me my campaign performance"
Keep time ranges tight
Shorter time windows are faster and usually more useful. Widen the range only when you need a broader view.
Do: "Analyze email performance for the last 7 days" or "Compare last week vs. the prior week" Avoid: "Analyze all of our campaigns"
Set context early
At the start of a complex session, share your audience, key attributes, and email styling conventions. This helps Launchpad use the right context from the start.
Do: "Our audience skews homeowners 30–55. Our PL templates use {{firstname}} and {{offer.rate}}." Avoid: Jumping straight to the question without context
One objective per chat
Keep related work in one chat — analysis that leads to a segment, or a segment that feeds a campaign. Switching to something unrelated midway pollutes the context set at the start.
Do: "Analyze re-engagement campaigns, then create a segment from the results" Avoid: "Analyze re-engagement campaigns, then create a welcome email template for new signups"
Set account-level context once
Add your team's conventions, preferred attributes, and template standards to Account Instructions. Launchpad applies this context to every conversation automatically — so you don't have to repeat it each time.
Do: "Our emails always use {{firstname}} with fallback 'there'. Use 'last_purchase_date' for recency." Avoid: Repeating the same styling and attribute rules at the start of every chat
Here's where Launchpad helps most — pick a use case, copy the prompt, and try it in Launchpad.
Analyze & understand
Instead of pulling separate reports, filtering date ranges, exporting to spreadsheets, and building charts manually — ask once and get the breakdown in chat.
Compare channels or campaigns without spreadsheets
Compare engagement for [email] vs [push] over the past [90 days]. Break down by day of the week and month.
Skip the docs — ask Launchpad directly
Does the [7-day] requalification window for event-triggered campaigns start after the user enters or exits the journey?
Find funnel leaks without building five reports
Run a purchase funnel analysis for the last [30 days] — from page load to purchase. Identify the biggest drop-off points.
Surface deliverability problems early
Trend unsubscribe rate and spam complaints for the last [90 days]. Call out any spikes and which campaigns are the biggest contributors.
Segment your audience by engagement in seconds
Give me a breakdown of customers by last email engagement. Bucket into [7, 14, 30, and 60+] days.
Export analysis as a PDF or presentation
Analyze the top [10] campaigns by click rate for the last [30 days]. Summarize key trends and insights. Export the results as a PDF.
Shareable outputs
Launchpad can return summaries, charts, and visualizations in chat. Ask for a report, dashboard, PDF, or presentation when you need something you can share.
Build audiences & segments
Describe who you're looking for instead of manually configuring filters. Launchpad turns that request into segment logic using the attributes and events in your account.
Describe the audience, skip the filter builder
Create a segment of customers with [2+ purchases] in the last [12 months], lifetime revenue [$1000], but no purchase in the last [6 months].
Target non-engagers without manual queries
Create a segment of users who were sent an email but did not open or click in the last [4 days].
Layer conditions on segments you already have
Create a segment: members of @[segment_name] who clicked any email in the last [30 days] but have not purchased in [60 days].
Clone and adapt instead of rebuilding
Clone @[segment_name]. Add an AND condition for customers active in the last [7 days].
Explore first, then build from what you find
What's the size of my [emailable audience]? Split it by [gender]. Now show me the send volume for each over the last [6 months].
Note: Each segment is created with the requested conditions and an audience count. Review the logic before activating.
Draft campaigns & content
Skip the blank page. Launchpad can wire complex multi-step journeys, configure campaigns, and draft HTML emails using your existing assets and branding. Everything requires your approval before it can be saved — nothing goes live without you.
Start from a sketch
Upload a photo of a whiteboard, a notebook drawing, or a rough flow diagram, and ask Launchpad to build it. Describe what you need — "create the segment, emails, and campaign from this sketch" — and Launchpad reads the visual, creates the assets, and wires the journey.
Wire a journey in minutes, not hours
Build a [3]-wave re-engagement journey for users who didn't open an email in [4 days]. Wait [2 days] between each step. Send the next email only to non-openers.
Set up a campaign without touching the UI
Create a one-time campaign using @[template_name] for @[segment_name], scheduled for [Friday, 9 AM].
Draft an email with appropriate recommendations
Create an abandoned cart email showing the product added to cart. Use the appropriate recommendation scheme for related items.
Reuse what you already have
Create an event-triggered welcome series for the [Signup] event. Use our existing email templates.
Create or update shared assets
Create a shared content block for [product recommendations] that I can reuse across campaigns.
Review & improve
Use Launchpad as a second pair of eyes on assets that already exist — templates, campaigns, and journeys. Ask for the diagnosis first, then ask for the fix.
Get actionable feedback, not a generic rewrite
Review @[template_name]. Suggest improvements for clarity, hierarchy, and CTA placement.
Diagnose what's hurting performance
Analyze @[campaign_name] for the last [60 days]. Explain what's hurting performance and what to change first.
Audit hundreds of templates in minutes
Open all live campaign templates and list which ones use the [attribute name] variable.
Review a journey from a screenshot
[Attach a screenshot] Review this flow and point out where users might be dropping off. Suggest what to test.
Compass
Compass surfaces weekly insights on the Launchpad home screen, including trends in volume, engagement, conversions, and list health.
Click Explore with Launchpad on any insight to start a conversation with that context already loaded. From there, ask Launchpad to explore further or keep working from that starting point — for example: "What's driving this drop in open rates? Show me the campaigns contributing most."
Need help?
If something isn't working as expected, see FAQ & troubleshooting. If Launchpad isn't available on your account, contact your CSM or support@blueshift.com to enable it.
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