Set email template properties

As you design your template, you can edit the template name, organize it under tags/tag folders, set campaign behavior properties, and manage versions from the Properties tab.

In addition, you can preview the template and see how it looks to one of the customers that you have added in Blueshift. You can also change the customer to preview how the template looks for someone else.

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Campaign behavior properties

With campaign behavior properties, set the guidelines for using the template in a campaign.

Property Description
Do not message the user if the external fetch encounters an error or does not return any data The message is not sent if the API call used to fetch additional content for the email returns an error or no data.
Do not message the user if any of the products in the event are not available in the catalogs The message is not sent if a product referenced in the event is not available in the catalog when the message is triggered.
Do not message user if recommendation blocks are empty

Controls whether the message is sent when one or more recommendation blocks in the template are empty. Select one of the following options:

  • Any block is empty — The message is not sent if any of the recommendation blocks are empty.
  • All blocks are empty — The message is not sent only if all the recommendation blocks are empty.
  • Message anyway — The message is sent regardless of whether any recommendation blocks are empty.

Shared Assets

Any shared assets that you use in your template are shown here. With shared assets you can conveniently reuse snippets of code across multiple email templates. By re-using shared assets such as headers or footers across emails, you easily manage changes or updates while also simplifying template logic. For more information, see Shared Assets.

Campaigns

The Campaigns section shows any campaigns that use the template and the status of the campaigns that are using this template.

Tagging

Organize your marketing content by adding tags to your templates.

Template Versions

Access the version history of the template from the Properties tab. You can manage versions of the template when you click the Compare Versions button.

  • Use the Preview tab to compare the templates.
  • Use the Meta Data tab to compare metadata changes across versions.

You can also restore an older version of the template. For more information, see Compare template versions.

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