Using the Interest Alerts feature, you can store topics that your users are interested in. When an event occurs in an area or topic in which multiple users are interested, you can trigger a single API call to send a notification to all the users who are interested in that topic.

With the Interest Alerts feature, the computing and triggering of events for each user is done automatically based on the topic in the API call you make. Thus, instead of sending an event for each user, you make a single API call.

For more information on how to use interest alerts, see Setting up and managing Interest Alerts.

Use Cases

Travel Industry

Users track prices for flights and hotel rooms in different destinations for different dates. When there is a price change for a particular flight or for a hotel room, a notification is sent to each individual user who was tracking that flight or hotel room.

Information to be sent to the Blueshift platform:

  • Topics: Flight or hotel room being tracked by each user.
  • Interest Alert: Price change for a flight or hotel room (i.e. topic).

For example:

  • Interest Alert Name = Price Change
  • Topics = Circus Circus - August Booking, Caesars Palace - July Booking, Bellagio - August Booking, and so on.
  • Interest Alert: Price drop; topic = Circus Circus - August Booking
  • Alert Details: Prices are 20% lower than usual

eCommerce Industry - Deals

Users are interested in different categories of products, for example, laptops, cameras, phones, apparel, and so on. When a deal is available for a product in a particular category, a notification is sent to every user who has expressed interest in that category. For example, if you have a deal on laptops, a notification is sent to each user who has indicated an interest in laptops.

Information to be sent to the Blueshift platform:

  • Topics: Categories that each user is interested in.
  • Interest Alert: New deals for products.

For example:

  • Interest Alert Name= Deal Alert
  • Topics = Laptops, cameras, smartphones, and so on.
  • Interest Alert: New deal; topic = smartphones
  • Alert Details: $100 off for purchases over $500

Sports Network

Users are interested in different sports, teams, and players. When there is any news update about a team or a player, a notification is sent to each user who is interested in the team or the player. For example, a game may be about to start or the game is over and the final score is available.

Information to be sent to the Blueshift platform:

  • Topics: teams each user is interested in.
  • Interest Alert: When a game starts or ends for a team that a user is interested in.

For example:

  • Interest Alert Name = Game Start
  • Topics = Lakers, Warriors, Nuggets, Bulls, and so on.
  • Interest Alert: Game start; topic = Warriors
  • Alert Details: Warriors vs Suns at Chase Center, San Francisco

News Subscriptions

Users are interested in various news topics. For example, politics, business, technology, arts, and so on. Whenever there is some breaking news on a topic, a notification is sent to each user who is interested in that topic. For example, election results are sent to every user who is interested in political news.

Information to be sent to the Blueshift platform:

  • Topics: News categories each user is interested in.
  • Interest Alert: Breaking news on a topic.

For example:

  • Interest Alert Name = News Alert
  • Topics = Science, Technology, Politics, Business, Finance, and so on.
  • Interest Alert: Breaking news; topic = Finance
  • Alert Details: Dow posts the highest daily gains since 2008

For more information on how to use interest alerts, see:

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