How to send anniversary messages

To send an email before your customer's birthday, create a user upload with the following data: email or customer_id and birthdate

After the upload, you will then have 2 new attributes available on the user, which you can now use to run birthdate reminder campaigns
- next_birthdate
- age

Some sample segments:

1. User's whose birth date is 3 days from now

2. To find user's who are turning 18,  3 days from now

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