Blueshift creates unified, comprehensive customer profiles by aggregating data across all customer touchpoints. It supports multiple ways of importing customers and customer data, which can include customer identifiers, standard customer attributes, and custom attributes.

After you import customer data into your Blueshift account, Blueshift can quickly build a 360-degree view of all your customers. The customer profile contains explicit attributes based on the data you sent to Blueshift, attributes derived from the customer data collected, and predictive attributes computed using Blueshift’s AI-powered predictive models. You can easily search and access a customer profile within the Blueshift UI based on any customer attribute.

You can also import historical customer data in CSV format into Blueshift to help build a better profile of your customers.

Import and export customer data

Blueshift provides several methods and pre-built integrations that you can use to import and export customer data. 

Additional information

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