Add & manage customer profiles

Blueshift supports multiple ways of importing customers and customer data. After you import customer data into your Blueshift account, Blueshift builds a 360-degree view of all your customers.

You can use the Blueshift UI to view a customer profile, add or edit a customer, and remove a customer.

To import data for multiple customers, see Import customer data.
To export customer data and attributes, see Export customer data.

View and edit customer profiles

To search for a particular customer and view the customer profile, complete the following steps:

Go to Customer Data > Profiles in the left navigation.
Search for customers based on their attributes.

Global inclusion criteria

If you have configured global inclusion criteria for your account, you can expand your search to include customer profiles that might not fit the global inclusion criteria by selecting the Return results without global inclusion logic applied option.

Nested attribute search

Nested attributes can be searched directly using dot notation, such as devices.app_name. Child attributes appear automatically in the search dropdown.

Use the Actions menu, or click the customer, to view the customer 360 profile.
Click Edit to edit the customer profile.

Add a customer profile

To add a new customer profile, complete the following steps:

Go to Customer Data > Profiles in the left navigation.
Click +CUSTOMERS > New Customer.
Add the details for the required customer identifiers.
Click Add Customer.
Add the details for the customer. You can also add details for any custom attributes defined for your customers, or add a new custom attribute.
Click Save.

Remove a customer profile

When you edit a customer profile, you can either Forget the customer or Delete the customer.

Forget User

All personal data for the customer is permanently and irreversibly deleted.
Blueshift stops tracking the customer, and the customer is excluded from all campaigns.
A forgotten user appears in search results but is listed as forgotten.
You can Unforget a forgotten user.

Delete User

All data for the customer is permanently and irreversibly deleted.
The customer does not appear in any search results.
If a deleted customer returns to your platform, the customer is tracked as a new customer.