Unified 360-degree customer profile

Blueshift creates unified, comprehensive customer profiles by aggregating data across all customer touchpoints. You can easily search for and access a customer profile in the Blueshift UI by any customer attribute. The customer profile is organized into sections that let you view customer details, campaign activity, and other profile data. You can also apply filters to find specific activities and view event payload details for campaign activity events.

For a detailed list of customer attributes, see Customer attributes and types.

Section	Description
Overview	View standard and custom customer identifiers, key lifetime statistics, computed attributes, RFM scores, segment classification, predictive statistics, mobile device IDs (including push subscription status per device), email bounce details, and a visual summary of the customer's recent engagement with your content and products.
Campaigns	View a history of all messaging activity and engagement across marketing campaigns sent to the customer. You can filter the activity list by channel, campaign, template, trigger, and event attribute values to find specific campaign activity. Click any campaign activity event to view its event payload in an overlay. For event-triggered campaigns, the payload includes the unique identifier (`event_uuid`) of the event that triggered the message, making it easier to trace which event initiated the send.
Activity	View the customer's activity and events, such as view, purchase, add_cart, search, and so on. You can filter the events by event attribute to find a specific event.
Transactions	View a history of the customer's transactions, such as orders and subscriptions. You can filter by transaction events to find a specific event.
Recommendations	View a preview of 1:1 personalized content and product recommendations generated by Blueshift's predictive recommendation engine. You can filter by a specific recommendation scheme.
Interests	View topics that the customer has subscribed to.

Unified 360-degree customer profile

Additional Information

Comments