Unified 360-degree customer profile

Blueshift creates unified, comprehensive customer profiles by aggregating data across all customer touchpoints. You can easily search and access a customer profile within the Blueshift UI based on any customer attribute. The customer profile is intuitively organized into sections. You can view campaigns sent to customers and all customer activity in these sections. You can also apply filters to find specific activities.

For a detailed list of customer attributes, see Customer attributes and types.

Overview	View standard and custom customer identifiers, key lifetime statistics, computed attributes, RFM scores, segment classification, predictive statistics, mobile device IDs (including push subscription status per device), and a visual summary of recent engagement with your content and products.
Campaigns	View a history of all the messaging activity and engagements across all marketing campaigns sent to the customer. To find a specific campaign activity, you can filter campaign activity by channel, campaign, template, and trigger.
Activity	View customer activity and events, such as view, purchase, add_cart, search, and so on. You can also filter the event data by event attribute to find a specific event.
Transactions	View a history of the customer's transactions—for example, orders, subscriptions, etc. You can filter by transaction events to find a specific event.
Recommendations	Provides a preview of 1:1 personalized recommended content/products derived from our predictive recommendation engine. You can filter by a specific recommendation scheme.
Interests	View topics that the customer has subscribed to.

Unified 360-degree customer profile

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