Campaign Metrics

Various statistics and reports are available in Blueshift via UI, Campaign APIs or Amazon S3. The table below provides a brief overview of all metrics captured in Blueshift by channel.

 

  Email Push(SDK) Push(non-SDK) SMS In-app

Sends

Emails sent to ESP (not delivered yet) Messages sent to GCM/APNS

Messages sent to SMS Service Provider (not delivered to users)

 
Messages sent to SMS Service Provider (not delivered to users) In-app messages sent to customer devices
Note: Sends is referred to as users in the campaign activity report and other reports exported from the platform.

Impressions Total emails opened        
Unique Impressions Unique users that opened an email. Uniqueness is maintained in a 7 day window. So if user X opens an email in two subsequent days, it will be counted as a single unique impression. If the user X opens the email twice in two weeks apart, it will count as two impressions        
Clicks All the clicks recorded for a tracking link. Note: If a user clicks 5 times on a tracking link, the servers will record 5 total clicks and 1 unique click All the clicks recorded for a tracking link. Note: If a user clicks 5 times on a tracking link, the servers will record 5 total clicks and 1 unique click App opened and an event was generated within 15 minutes of send, relies on mobile app sending events to Blueshift.   The customer clicked on a clickable element (buttons, links etc...) on the in-app message. This event has additional data (clk_url & clk_elmt) that tells us on which element did the user click.
Unique Clicks Number of unique users that clicked on a tracking link Number of unique users that clicked on a tracking link Number of unique users that clicked on a tracking link Number of unique users that clicked on a tracking link (only if the SMS contains a link and Shorten & Track Links is enabled on the template)  
Visits New session created from a campaign click. We will generate a new session after 30 minutes of inactivity New session created from a campaign click. We will generate a new session after 30 minutes of inactivity. New session created from a campaign click. We will generate a new session after 30 minutes of inactivity.    
Orders Orders created via a campaign (and as defined by attribution settings Orders created via a campaign (and as defined by attribution settings) Orders created via a campaign (and as defined by attribution settings) Orders created via a campaign (and as defined by attribution settings)  
Activations First purchase (and as defined by attribution settings) First purchase (and as defined by attribution settings) First purchase (and as defined by attribution settings) First purchase (and as defined by attribution settings)  
Delivered Emails delivered to users (not bounced).  sent-bounce=delivered  
  • Messages delivered to users (not bounced) if Blueshift's integration with Infobip is used to send them.
  • Messages not delivered to users (bounced) if Blueshift's integration with Infobip is used to send them.
The in-app message payload is fetched from the API and stored locally.
Revenue Total revenue resulting from the campaign (and as defined by attribution settings) Total revenue resulting from the campaign ( and as defined by attribution settings) Total Revenue     
Bounces

Includes  both hard and soft bounces.  Soft bounces will be retried for up to 72hrs.  However, whenever we receive a hard bounce, we will update the user attribute

- email_hard_bounced to true and exclude user(s) from subsequent sends

Invalid Tokens (will be removed for subsequent sends) Invalid Tokens (will be removed for subsequent sends)    
Spam Reports  Triggered when a customer clicks the spam button or puts your email in their spam folder within their email client such as Yahoo, Google, Outlook, etc.  We also store this as a custom attribute - email_spam_reported         
Unsubscribes Unique user who unsubscribed via the unsubscribe link in the email template or from the email header.      

Unique user who uses one of the following unsubscribe keywords (if Twilio is used to send an SMS):

  • STOP
  • BLOCK
  • CANCEL
  • STOPALL
  • UNSUBSCRIBE
  • QUIT
  • END  

 

Devices sent   The number of mobile devices a push or in-app message was sent to. The number of mobile devices to which a push or in-app message was sent to.

 

The number of mobile devices a push or in-app message was sent to.

Devices bounced   The number of mobile devices to which we could not deliver a push message. The number of mobile devices to which we could not deliver a push message.

 

 

Drops Messages to a specific email address that an ESP drops in order to protect your sender reputation.    

 

 

       

 

The in-app message is displayed in the host application.

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