Campaign Metrics

Various statistics and reports are available in Blueshift via UI, Campaign APIs or Amazon S3. The table below provides a brief overview of all metrics captured in Blueshift by channel.

 

  Email Push(SDK) Push(non-SDK) SMS
Users Emails sent to ESP (not delivered yet) Messages sent to GCM/APNS

Messages sent to SMS Service Provider (not delivered to users)

 
Messages sent to SMS Service Provider (not delivered to users)
Impressions Total emails opened      
Unique Impressions Unique users that opened an email. Uniqueness is maintained in a 7 day window. So if user X opens an email in two subsequent days, it will be counted as a single unique impression. If the user X opens the email twice in two weeks apart, it will count as two impressions      
Clicks All the clicks recorded for a tracking link. Note: If a user clicks 5 times on a tracking link, the servers will record 5 total clicks and 1 unique click All the clicks recorded for a tracking link. Note: If a user clicks 5 times on a tracking link, the servers will record 5 total clicks and 1 unique click App opened and an event was generated within 15 minutes of send, relies on mobile app sending events to Blueshift.  
Unique Clicks Number of unique users that clicked on a tracking link Number of unique users that clicked on a tracking link Number of unique users that clicked on a tracking link Number of unique users that clicked on a tracking link (only if the SMS contains a link and Shorten & Track Links is enabled on the template)
Visits New session created from a campaign click. We will generate a new session after 30 minutes of inactivity New session created from a campaign click. We will generate a new session after 30 minutes of inactivity. New session created from a campaign click. We will generate a new session after 30 minutes of inactivity.  
Orders Orders created via a campaign (and as defined by attribution settings Orders created via a campaign (and as defined by attribution settings) Orders created via a campaign (and as defined by attribution settings) Orders created via a campaign (and as defined by attribution settings)
Activations First purchase (and as defined by attribution settings) First purchase (and as defined by attribution settings) First purchase (and as defined by attribution settings) First purchase (and as defined by attribution settings)
Delivered Emails delivered to users (not bounced). Currently, only available for Sendgrid A message is considered to be delivered if it's acknowledged by the provider. If you are interested in calculating the no. of users who received a push campaign, it would be: sent - error    
Revenue Total revenue resulting from the campaign (and as defined by attribution settings) Total revenue resulting from the campaign ( and as defined by attribution settings) Total Revenue   
Bounces

Includes  both hard and soft bounces.  Soft bounces will be retried for up to 72hrs.  However, whenever we receive a hard bounce, we will update the user attribute

- email_hard_bounced to true and exclude user(s) from subsequent sends

Invalid Tokens (will be removed for subsequent sends) Invalid Tokens (will be removed for subsequent sends)  
Spam Reports  Triggered when a customer clicks the spam button or puts your email in their spam folder within their email client such as Yahoo, Google, Outlook, etc.  We also store this as a custom attribute - email_spam_reported       
Unsubscribes  Unique user who unsubscribed via the unsubscribe link in the email template or from the email header.        
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