Send Copies of Emails

Sending a copy of the email to specified users can be helpful for either testing purposes or for simply saving a copy of the email received by your customers. A sample use case for this feature would be to send a copy of the email to a support inbox, so that your customer support staff can reference it. This feature is similar to the BCC in many email clients. 

Note: Email copies are counted as additional sends for billing purposes.

Set BCC recipients in trigger settings

For email triggers in campaigns, you have the ability to send a copy of the email to a set of specified email addresses whenever a user gets messaged.

This feature is hidden by default. Contact support@blueshift.com to enable it.

To send copies of emails, go to the Channel tab of the trigger in your campaign. In the Send Settings, add the required emails addresses in the BCC Every Email To field. By default, the field is blank, which means no copies will be sent.

• In the text box, enter a comma separated list of email addresses to message.
• You can also use a Liquid expression to dynamically specify the recipients. For example, if you are running an event triggered campaign and the event has an attribute "bcc" that is equal to "support@blueshift.com", you can use the Liquid expression "{{bcc}}" and a copy of every email will be sent to "support@blueshift.com" for each user that is messaged.
• You can even use a combination of hardcoded emails and Liquid.

Set default BCC recipients in adapter settings

In your adapter settings, you can specify a set of email addresses in the BCC field. When you use the adapter in any trigger in a campaign journey, the BCC field in the trigger is automatically populated with these email addresses by default. The below screenshot shows what it looks like if the adapter has campaign_records@company.com set as a default BCC.

BCC feature for emails

There are two methods for sending copies of the message and each has key differences. You can choose to use native BCC or send the copy as a separate message. This setting can be toggled in the account admin settings - contact support@blueshift.com to change it.

• If you choose to BCC the email as a separate message:
  • It will be counted as an additional message and will double your send cost. The volume is tracked in your account usage as under "Bcc Emails Sent".
  • The copy of the email will have links and the open pixel rewritten so that any campaign engagement (clicks and opens) is NOT captured. It allows you to interact with the copy of the message without capturing engagement metrics for the original recipient.
  • The subject of the email copy will be modified to include the email address of the original recipient. This behavior is configurable and you can choose to omit it for privacy reasons.

• If you choose the native BCC option:
  • The volume is NOT tracked in your account usage as "Bcc Emails Sent". However, ESPs will generally charge for a BCC send in the same way they charge for a regular email.
  • The BCC email is an exact copy of the original email.
  • Any engagement with the BCC message would be indistinguishable from any engagement with your original message and will be included in your original campaign stats. This means any clicks or opens in the BCC email will show up as engagement attributed to the original user. As a result, engaging with the BCC can have consequences if your campaigns rely on engagement metrics from the original email!

Contact support@blueshift.com to determine the right BCC option for your account.