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  1. Help Center
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  3. Manage data
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  6. Subscription groups

Subscription groups

Manage subscription groups to control customer consent beyond channel-level preferences.

  • Subscription groups overview
  • Create & manage subscription groups
  • Update subscription group status for customers
  • Managing unsubscribes & preference center
  • Use subscription groups across Blueshift
  • Subscription groups - FAQs

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Blueshift enables 1:1 customer engagement by transforming data into actionable insights. Our unified platform combines a CDP, AI, and cross-channel marketing to help brands deliver personalized, real-time experiences at every stage of the customer journey.
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