With Blueshift’s Live content, you can create a personalized experience for customers when they visit your website or use your mobile app. Live content is displayed in dedicated slots on your website pages or app screens. A slot is a placeholder where targeted content is displayed. You can include multiple slots on a page, to insert multiple targeted content widgets for users.

With Blueshift’s intuitive creative studio for live content template design, you can:

  • Easily build Visual, HTML or JSON templates. 
  • Personalize templates to include branding, images, preferred layouts, color schemes, and more.
  • Use the open source version of Liquid templating language to reference and create personalized content in your slots. For more information, see Personalization using Liquid.
  • Include a recommendation algorithm to automatically suggest products personalized for a customer. You can also see predictive scores and affinities that are associated with a customer's profile. You can use such values to include or exclude recommendations from being displayed in the slot. 
  • Create Live content templates which you can then use in one or more campaigns.
  • Clone templates and customize them to fit your needs. If you have multiple accounts, you can also copy over Live content templates to a different account. Refer to Copy templates or assets to a different account for more information.
  • Easily integrate using an HTML/javascript tag for websites or a REST/JSON API call for server-side or mobile apps

View live content assets

To display content on your webpage or app, you must define a slot and also add a template for the content. When you create a campaign for Live content, you must select a slot and a template for the content.

You can view all your live content assets by going to Templates > Live Content.

Go to the Slots tab to view all the slots.


Go to the Templates tab to view all the templates.


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