This targeted campaign is intended for users who have shown a strong browsing & buying preference for specific categories. Blueshift computes user affinities based on behavioral & transactional data, keeping the affinity scores updated in near real-time.
- Create a segment based on user affinity.
- Create personalized content via our Recommendations Studio. For this example, you can show new watches by brand, category, etc.
- Launch a Recurring Campaign and repeat on a monthly cadence.