Personalized promotions based on User Affinity

This targeted campaign is intended for users who have shown a strong browsing & buying preference for specific categories. Blueshift computes user affinities based on behavioral & transactional data, keeping the affinity scores updated in near real-time.

  1. Create a segment based on user affinity.


  2. Create personalized content via our Recommendations Studio. For this example, you can show new watches by brand, category, etc.
  3. Launch a Recurring Campaign and repeat on a monthly cadence.
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