Flow Control

While designing the campaign you can use several triggers to control the flow of the journey. These triggers are available in journeys that support multiple stages or touch points, for example, segment and event triggered campaigns. These are not available for single stage campaigns like one-time and recurring campaigns.

Delays

With a Delay trigger you can add wait times, either for a fixed duration or based on an attribute, anywhere in the journey. You can also include engage time optimization or dayparting to control when a user can flow through the trigger.

To add a Delay trigger, click + and select Delay from the Flow Control options.

Split journey

With a Decision Split trigger, you can split a branch into 2 or more branches.

• When you add a decision trigger to your journey, the trigger splits the journey into two branches by default: Path 1 and Everything Else.
• You can add additional paths with corresponding criteria as required.
• A Decision Split trigger cannot be added as a sibling to other triggers. For example, if you have an email trigger, the Decision Split trigger cannot added as sibling trigger to the email trigger.
• Paths are evaluated from left to right.
  • Users who meet criteria for Path 1, will take that route.
  • Users who don't qualify for Path 1 but meet the criteria for Path 2 will take that route. 
  • Users who don't qualify for Path 1 or Path 2, but meet the criteria for Path 3 will take that route, and so on.
  • Users who don't match the criteria for any of the paths, will flow through the Everything Else path.
• You cannot specify any criteria for the Everything Else path because users who don't match the criteria for any of the other paths will flow through the Everything Else path.
• Similar to other triggers, you can rename the paths and the Everything Else trigger and add descriptions.
• If you delete a Decision Split trigger, all paths for that trigger are deleted. All triggers in the branched paths are also deleted.
• If you delete a particular branch, the entire branch, including all triggers in the branch, is deleted.

To split the journey, click + and select Decision Split from the Flow Control options. Click + to split into more branches.

Merge branches

Merging reduces the amount of time required to build your campaign journey by reducing duplication and hence also reduces human error.

• When a campaign is rerouted to a specific point in the journey, it does not re-evaluate the filters/conditions in the parent node. The campaign just assumes that all the criteria have been met and the journey continues from that point onward, evaluating all subsequent criteria moving forward.
• Maximum Iterations specifies the maximum number of times the platform can reroute a campaign for a customer. This ensures that the platform does not get into an endless loop between steps and proceeds with the next steps of the campaign for your customers. Maximum Iterations can be less than or equal to 10.

To merge a journey, click + and select Merge Journey from the Flow Control options. Configure the Destination. You can loop back to the Start of the Journey or merge to a point after a particular trigger.

Exit the journey

You can add an Exit Journey trigger that moves a customer out of the campaign journey based on the conditions you specify. For example, for a re-engagement campaign, you can set an Exit trigger where a user exits the campaign if they visited your site and made a purchase.

To add an Exit Journey trigger, click + and select Exit Journey from the Flow Control options.