While designing the campaign you can use several triggers to control the flow of the journey.
Delay |
Add a wait time to the journey that is either a fixed duration or based on an attribute. Available for segment triggered campaigns and event triggered campaigns. |
Decision Split |
Split a branch into 2 or more branches by specifying the criteria for each branch. Available for segment triggered campaigns and event triggered campaigns. |
Merge Journey |
Merge one branch into another. Available only for event triggered campaigns. |
Exit Journey |
Force users to exit the journey if they meet certain criteria. Available only for event triggered campaigns. |
Delays
With a Delay trigger you can add wait times, either for a fixed duration or based on an attribute, anywhere in the journey. You can also include engage time optimization or dayparting to control when a user can flow through the trigger.
To add a Delay trigger, click + and select Delay from the Flow Control options.
Split journey
With a Decision Split trigger, you can split a branch into 2 or more branches.
- When you add a decision trigger to your journey, the trigger splits the journey into two branches by default: Path 1 and Everything Else.
- You can add additional paths with corresponding criteria as required.
- A Decision Split trigger cannot be added as a sibling to other triggers. For example, if you have an email trigger, the Decision Split trigger cannot added as sibling trigger to the email trigger.
- Paths are evaluated from left to right.
- Users who meet criteria for Path 1, will take that route.
- Users who don't qualify for Path 1 but meet the criteria for Path 2 will take that route.
- Users who don't qualify for Path 1 or Path 2, but meet the criteria for Path 3 will take that route, and so on.
- Users who don't match the criteria for any of the paths, will flow through the Everything Else path.
- You cannot specify any criteria for the Everything Else path because users who don't match the criteria for any of the other paths will flow through the Everything Else path.
- Similar to other triggers, you can rename the paths and the Everything Else trigger and add descriptions.
- If you delete a Decision Split trigger, all paths for that trigger are deleted. All triggers in the branched paths are also deleted.
- If you delete a particular branch, the entire branch, including all triggers in the branch, is deleted.
To split the journey, click + and select Decision Split from the Flow Control options. Click + to split into more branches.
Merge branches
Merging reduces the amount of time required to build your campaign journey by reducing duplication and hence also reduces human error.
- When a campaign is rerouted to a specific point in the journey, it does not re-evaluate the filters/conditions in the parent node. The campaign just assumes that all the criteria have been met and the journey continues from that point onward, evaluating all subsequent criteria moving forward.
- Maximum Iterations specifies the maximum number of times the platform can reroute a campaign for a customer. This ensures that the platform does not get into an endless loop between steps and proceeds with the next steps of the campaign for your customers.
To merge a journey, click + and select Merge Journey from the Flow Control options. Configure the Destination. You can loop back to the Start of the Journey or merge to a point after a particular trigger.
Exit the journey
You can add an Exit Journey trigger that moves a customer out of the campaign journey based on the conditions you specify. For example, for a re-engagement campaign, you can set an Exit trigger where a user exits the campaign if they visited your site and made a purchase.
To add an Exit Journey trigger, click + and select Exit Journey from the Flow Control options.
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