For event triggered campaigns, while designing the campaign, you can merge journeys and branches.

You can also specify an End trigger with filter criteria so that you can exit some users out of the campaign.


Merging reduces the amount of time required to build your campaign journey by reducing duplication and hence also reduces human error.

  • When a campaign is rerouted to a specific point in the journey, it does not re-evaluate the filters/conditions in the parent node. The campaign just assumes that all the criteria have been met and the journey continues from that point onward, evaluating all subsequent criteria moving forward.
  • Maximum Iterations specifies the maximum number of times the platform can reroute a campaign for a customer. This ensures that the platform does not get into an endless loop between steps and proceeds with the next steps of the campaign for your customers.

To merge a journey, click + and select Merge Journey from the Flow Control options. Configure the Destination. You can loop back to the Start of the Journey or merge to a point after a particular trigger.


Exit the journey

You can add an Exit Journey trigger that moves a customer out of the campaign journey based on the conditions you specify. For example, for a re-engagement campaign, you can set an Exit trigger where a user exits the campaign if they visited your site and made a purchase.

To add an Exit Journey trigger, click + and select Exit Journey from the Flow Control options.


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