Data Studio overview

Data Studio is your central hub for exploring attributes in your account. It provides a user-friendly interface to help you understand your data structure and manage it efficiently.

With Data Studio, you can:

• View and explore key details of attributes, including standard, custom, predictive, derived, and computed attributes.
• Navigate nested attributes for a deeper understanding of your data.
• Edit descriptions for custom attributes to ensure consistency and clarity.
• Download attribute schema details in JSON format for offline analysis and integration with other tools.

In addition to exploring your existing attributes, you can also create your own computed attributes in Data Studio. These let you define custom logic based on event activity or user behavior.

Where to find Data Studio

• Navigate to the Customer Data section in the left-hand menu.
• Click Data Studio to access the feature.

Explore Data Studio sections

Data Studio organizes your data into separate sections based on the type of attributes you want to explore and manage:

• Customer attributes: View and manage attributes related to customer profiles, including standard, derived, predictive, and custom attributes.
• Event attributes: View and manage attributes captured from events, including custom event attributes and their associated event data.
• Computed attributes: Create and manage attributes derived from user behavior or event activity using custom logic.