Customer attributes in Data Studio

Create a customer attribute

Follow these steps to create a new customer attribute in the Data Studio.

  • Go to the Customer Data section in the left-hand menu.
  • Click Data Studio to open the Customer Schema tab.
  • Click the + CUSTOMER ATTRIBUTE button in the top-right corner to open the Create Customer Attribute modal.
  • Enter the following details:
    • Name: Enter a name for the customer attribute.
    • Type: Select from String, Integer, Decimal, Date, or Boolean.
    • Description: Provide a brief description (max 150 characters).
  • Click Save to create the attribute.
    • The attribute will be created as a custom attribute and can be viewed in the Data Studio.
  • Note: The new customer attribute may take 2–3 minutes to appear in the Data Studio grid.

Create-Customer-Attribute.png

  Data Studio: Attribute behavior and visibility

  • Customer attribute updates: After creation, new customer attributes may take 2-3 minutes to appear in Data Studio.
  • "Created at" date for attributes:
    • The "Created at" date reflects the account creation date for standard, derived, and predictive attributes.
    • Customer attributes created before the January 2025 release will have empty "Created at" dates, as this information was not stored previously.
    • Customer attributes created after the January 2025 release will display accurate "Created at" dates.
  • Attribute visibility: Not all customer attributes may appear on the customer profile, but they can still be accessed in the Data Studio or used for segmentation.
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