Transactions in event triggered campaigns

In a campaign, you add triggers that send messages to customers when the trigger's conditions are met. In the trigger, add conditions that point to a state of transaction. For example, choose a condition that triggers a message when a user makes a booking on your site, and the booking event is a part of transaction that you can identify using its transaction ID. This lets our platform link an event to a transaction. And when the event occurs, our platform can look up the entire transaction -- leading up to the event -- and trigger the linked message as a state of the transaction.

For instance, you may want to send a booking review reminder only if the user has not reviewed it already.

Example

This is how a sample transaction event looks like, apart from appending the existing attributes from the event we infer some additional attributes too.

For each event we receive, we infer the following attributes:

• status - lets you know whether your received an event Ex: purchase_status
• timestamp - this is the timestamp when when you received an event Ex: purchase_timestamp
• transaction_state - the most recent event received: Ex: cancelled

Sample use case

You can a look at the following use cases to model a hotel booking journey using transactions. There are multiple steps to an entire transaction that a user has with the booking of a hotel. In some cases, the steps are:

1. Booking a hotel
2. Cancelling a booking
3. Checking in
4. Checking out
5. Escalations
6. Customer feedback

{
  “bookings”: {
    “events”: [
      “purchase”,
      “booking cancelled”,
      “checkin”,
      “escalations”,
      “checked out”,
      “customer_feedback”
    ],
    “identifier”: “bsft_transaction_uuid”
  }
}

1.  On the Blueshift app, create an event triggered campaign. (On the campaigns page, click +CAMPAIGNS > Event Triggered > Specify a name for identification purpose and click Create Campaign.)
2. On the campaign creation page, we specify that a campaign starts when a user adds a hotel booking to the cart.
3. To send an email when a specific aspect of a transaction occurs, add a trigger to the campaign. The trigger sends an email when the following conditions are met:
   • When your customer checks out a booking, and
   • You specify that the transaction type is orders
     
     In the trigger details, add the following conditions:
     
     The transaction condition ensures that when a user enters performs a checkout, the event is linked to a transaction.
4. Similarly, you can add multiple triggers to the campaign so that when a user performs something specific, the event that occurs is linked to the transaction. 
   
   If you take a look at the conditions of the trigger, the transaction's condition is added to it. You can add this trigger to the campaign in case a user adds a product to the cart but does not checkout. This ensures that you can use the transaction to contact the user if the user adds a product to the cart but does not purchase it. 

Using the transactions conditions, and specifying a transaction ID, you can link all the steps of a hotel booking journey to convert an interaction on your site to purchase. 

Following sections show the event JSON our platform receives when a user goes through the steps of booking on your site.  

1. Purchase Event

Inferred Transaction Event

Inferred Transaction Event