Braze - Mobile Marketing

Braze provides a platform that you can use to engage your customers on multiple channels.

With Blueshift, you can create a cloud app template and use it in the trigger of a Blueshift campaign. When the trigger runs, the Blueshift platform sends the JSON payload that you configure in the cloud app template to Braze's platform. The payload can run workflows that you configure in Braze's platform. You can setup a campaign in Braze which triggers a push notification to a customer and trigger that using API-triggered message delivery API from Blueshift.

Prerequisites

Before you can set up integration with Blueshift, you must have your Braze account set up.

The following information is required for integration with Blueshift:

• The API Key: To access the API keys, go to the Braze Dashboard in the Developer Console under Settings.

For more information, see Sending Campaign Messages via API Triggered Delivery.

Set up integration

To add a Braze adapter in Blueshift, complete the following steps:

1. Sign in to the Blueshift app, and click App Hub in the left navigation menu.
2. Go to All Apps, search for, and select Braze.
3. You can also go to Mobile Marketing Apps and select Braze.
4. Click Configure to view all the configured adapters.
5. Click +ADAPTER to add an adapter.

   

6. Add a Name for the adapter. If you have multiple adapters, the adapter name helps you to identify the integration.
7. Provide the API Key.
8. Add information for any Additional Headers.
9. Click Save to add the adapter.

   The adapter is now added and you can use it in your Cloud App template.

Quick start templates

When you create an adapter in the App Hub, the following quick start template is added to the Cloud App templates.

• Send a push message

Consider the following points about quick start templates:

• You can find these in the following location: Templates > Cloud App
• Quick start templates are identified by the label "QUICK START".
• A quick start template is added only when you create the first adapter for the app in App Hub. If you have multiple adapters for an app, you can edit the Adapter details on the template Properties tab to select the required adapter.
• You can use this template as-is in your campaigns. You cannot make any changes to the schema for a quick start template.
• If you need to change the schema, you can clone the template and then edit the schema as required.

Next steps

1. Configure the Braze quick start template to send a payload from a campaign.
2. You can clone the quick start template and edit the schema if required. You can also create a new template.
3. In your campaign journey, add a Braze trigger. Select the template that you created.

Create a Braze cloud app template

A Cloud App template is required to send a payload to Braze from a campaign. You can include personalizations and recommendations in the template content. For more information, see Cloud Apps templates.

To use a quick start template or to add a Braze Cloud App template, complete the following steps:

1. Go to Templates > Cloud App.
2. Complete one of the following actions:
   • Select the Send a push message quick start template for Braze from the list of templates.
   • To create a clone of the quick start template, go to the action menu for the template and click Clone.
   • To create a new template, click +TEMPLATES on the Cloud App Templates page. Select the Braze app.

     Note: Only apps that support Cloud Apps templates and have atleast one adapter configured are displayed on the Cloud App Templates page.

3. Go to the Properties tab and configure the template name, tags and other relevant information.

   
   
   

   Field	Description
   Template Name	Specify a name for the template to identify it on the index screen.
   API Endpoint	Specify the API endpoint that receives the request that we make.
   Adapter	Select the adapter to use to send the payload.
   Tags	Specify tags to organize this template. Since this template is a Blueshift resource that you use in campaigns, you can use tagging to organize it under folders. For more information on this, see Tagging.

4. Go to the Content tab.
   

   

5. Go to the Content Form tab and fill the form to specify the data to send to Braze.
6. If you are using a cloned quick start template or a new template, go to the Schema tab and configure the schema for the form.
7. In the preview tab, you can also switch to JSON and view the content in JSON format.