New items in collection

Send promotional material to customers if there is a new product in the collection in which they have expressed interest. For example, you run a furniture store and you have a collection called living room furniture that includes products like sofas, armchairs, and coffee tables. When you introduce a new product in the collection, for example a foot-rest, you can send promotional material to your customers who have previously purchased living room furniture.

The target audience can also be customers who have added an item from the collection to the cart and not purchased, customers who added an item to a wish list or liked the item, and so on.

Prerequisites

Before you reach out to Blueshift to set up the new_in_collection derived event, you must complete the following tasks.

Upload a catalog with collections defined to Blueshift. The product catalog must contain SKU and Parent SKU information.
Update the catalog periodically.
Send customer activity data (events) with catalog item interactions to Blueshift.

Event Input

Specify the criteria for the target audience - For example, all customers who engaged with items (e.g. view, add to cart, lead, purchase, and so on) from a collection within the past N (e.g. 90) days and there are new items added to the collection.

Event Output

Blueshift will configure the logic which generates a ‘new_in_collection’ event whenever an item is added to a collection for any customer who meets the above criteria. Each new_in_collection event contains the following information:

Item - one or more new items in the collection.
Customer - the customer who needs to be alerted about the new items.

Example:

{
 "event_uuid":"26a768d1-92e0-411f-8b5f-726930413a1c",
 "account_uuid":"765c9607-1cef-480d-ba67-e9476a37b67a",
 "site":"demosite.com",
 "computed_timestamp":"2023-01-15T19:18:39+00:00",
 "event":"new_in_collection.favorite",
 "user_uuid":"fb70a618-f02b-4fee-aeb0-84bfb3536aad",
 "product_ids": [
  "48194317",
  "48194320",
  "48194321"
 ],
 "timestamp":"2023-01-15T20:53:35Z",
 "product_save_mode":"add_to_timeline",
 "action":"custom_event",
 "custom_event":"new_in_collection.favorite"
}

Recommendation Scheme

If you want to include items in the messaging templates in the form of recommendations, you must set up a recommendation scheme. You can use the Retail - New in Collections recipe as the basis for the scheme.

Trigger the campaign

Set up an event triggered campaign which is triggered by the derived new in collection event. Use the Triggering event attributes to select the right target audience.

Note: You can also set up a segment and use it in a segment based campaign.

Example

The derived event new_in_stock.view is used to trigger the campaign. You can include any promotions or discounts in the messaging template.