Back in stock notification

Send a back in stock notification to let customers know that a particular item that they have recently viewed is now available.

The target audience can also be customers who added the item to a wish list or liked the item, and so on.

Prerequisites

Before you reach out to Blueshift to set up the back_in_stock derived event, you must complete the following tasks.

• Upload a catalog with availability (in stock or out of stock) and/or dates (start and end) to Blueshift.
• Update the catalog with availability information whenever availability changes.
• Send customer activity data (events) with catalog item interactions to Blueshift.

Event Input

• Specify the criteria for the target audience - For example, all customers who had an event A (e.g. view) for an out-of-stock item within the past N (e.g. 7) days and the item is now back in stock.

Event Output

Blueshift will configure the logic which generates a ‘back_in_stock’ event whenever the availability of an item changes for any customer who meets the above criteria. Each back_in_stock event contains the following information:

• Item - the item for which the availability has changed.
• Customer - the customer who needs to be alerted about the availability of the item.

Example:

{
 "event_uuid":"11cd8a74-946b-4c3a-9cf2-5458813db1f9",
 "account_uuid":"c091b62a-3589-43cd-9290-0cdca2fe3871",
 "site":"demosite.com",
 "computed_timestamp":"2022-09-22T07:20:38+00:00",
 "event":"back_in_stock.view",
 "user_uuid":"dda5514e-d1f4-4bf6-bd35-545602b231d2",
 "product_ids": [
  "9780307339898"
 ],
 "timestamp":"2022-09-22T07:32:34Z",
 "computed_event_uuid":"15c5b0c3-490a-4f7b-955a-6e02da2c12e2",
 "source_event":"view",
 "source_timestamp":"2022-08-28T12:22:26.000Z",
 "product_save_mode":"append",
 "action":"custom_event",
 "custom_event":"back_in_stock.view"
}

Recommendation Scheme

(Optional)

If you want to include items in the messaging templates in the form of recommendations, you must set up a recommendation scheme. You can use the Retail - Back in stock recipe as the basis for the scheme.

Trigger the campaign

Set up an event triggered campaign which is triggered by the derived back_in_stock event. Use the Triggering event attributes to select the right target audience.

Note: You can also set up a segment and use it in a segment based campaign.

Example

The derived event back_in_stock.view is used to trigger the campaign.