Send a price drop alert to let customers know that a particular item that they have recently viewed is now available at a reduced price.
The target audience can also be customers who have added the item to the cart and not purchased, customers who added the item to a wish list or liked the item, and so on.
Prerequisites
Before you reach out to Blueshift to set up the price_change derived event, you must complete the following tasks.
- Upload a catalog with price information to Blueshift.
- Update the catalog with price changes as and when the price changes.
- Send customer activity data (events) with catalog item interactions to Blueshift.
Event Input
- Specify the criteria for the target audience - For example, all customers who had an event A (e.g. view) for an item but did not have an event B (e.g. purchase) for the item within the past N (e.g. 7) days.
Event Output
Blueshift will configure the logic which generates a "price_change" event whenever the price of an item changes for any customer who meets the above criteria. Each price_change event contains the following information:
- Item - the item for which the price has changed.
- Old price - The previous price for the item.
- New price - The updated price for the item.
- Price change - The difference in the price of the item.
- A negative price change means that the price has dropped for the item.
- A positive price change means that the price for the item has increased.
- Price Change Percentage - the % of price change.
- A negative value means that the price has dropped for the item.
- A positive value means that the price for the item has increased.
- Customer - the customer who needs to be alerted about the price change.
Example:
{
"event_uuid":"0d6518b6-9f0f-48d3-8478-f73c5d97ede7",
"account_uuid":"c091b62a-3589-43cd-9290-0cdca2fe3871",
"site":"demosite.com",
"computed_timestamp":"2022-09-22T07:20:46+00:00",
"event":"price_change.view",
"user_uuid":"5090413b-c831-48bd-abdf-3e7080184aa5",
"product_ids": [
"9780307346230"
],
"timestamp":"2022-09-22T07:35:28Z",
"computed_event_uuid":"dd64d3fe-ad1f-4561-9658-6d8b61ab5fd8",
"old_price":13.43,
"new_price":11.76,
"price_change":-1.67,
"price_change_pct":-12.43,
"product_save_mode":"append",
"action":"custom_event",
"custom_event":"price_change.view"
}
Recommendation Scheme
(Optional)
If you want to include items in the messaging templates in the form of recommendations, you must set up a recommendation scheme. You can use the Retail - Price Drop recipe as the basis for the scheme.
Trigger the campaign
Set up an event triggered campaign which is triggered by the derived price_change event. Use the Triggering event attributes to select the right target audience.
Note: You can also set up a segment and use it in a segment based campaign.
Example
The derived event price_change.view is used to trigger the campaign.
The Triggering event attribute, price_change_pct, is used to target customers who have viewed products for which there is a greater than 10% reduction in price.
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