Seed Lists

A seed list allows you to test where an email will land across different email clients and devices as well as see how your campaigns are rendered in different browsers and email clients.

The seed list feature in Blueshift requires you to upload a list of users (for example, internal users), and subsequently use it in a campaign. When the campaign is launched, it sends a copy of the first message to each user in the seed list.

The seed list behavior for different types of campaigns is as follows:

Set up seed lists

1. Follow the same Customer List setup process but select "Seed list" as the option.
    

   

2. Associate the Seed list to use with the campaign in the Monitoring section of the Properties tab for the campaign.
    

   

Seed list settings for continuous campaigns 

You can choose the seed list sending behavior you wish to have for your continuously sending campaigns (event triggered or continuous segment triggered campaigns). These settings are available under Campaign Properties>Monitoring Preferences

• Select Send to seed list only once if you want to send to seed list only once per campaign launch
• Select Seed list send every time period settings to send seed list at a set frequency

As described in the table above Seed list sends are based on the following conditions:

• Seed list sends are triggered when a message is successfully sent to a customer from the given campaign. AND
• Seed list send settings defined in campaign monitoring preferences

Examples:

Assuming the seed list sending frequency is set to every 6 hours

Example 1: A campaign is launched at 2 AM, and sends a message to a customer. Seed list sends are triggered at 2 AM. If customers are continuously qualifying for the campaign and getting messaged, the seed list send will only happen after 6 hours i.e. 8 AM. 

Example 2: A campaign is launched at 2 AM, and sends a message to a customer. Seed list sends are triggered at 2 AM.

Subsequently, the next time a customer qualifies for a message is at 10AM. Hence, in this case, the seed list sends will be triggered at 10 AM instead of 8 AM.

Example 3: A campaign is launched at 2 AM and the first time this campaign messages a customer is at 3 AM. Hence the seed list sends will be triggered at 3 AM.

Example 4: A campaign starts at 2 AM and sends a message to a customer. Seed list sends are triggered at 2 AM.

You then pause the campaign at 3 AM and restart it at 4 AM. The Seed list time window will reset. The next time the seed list will qualify for a send will be at 10 AM. 

Subject lines for seed list emails

The Subject line for an email sent to the seed list has the following format:

• Seed List - {$original subject line} : ( {$seed list name}, {$customer email address} )
• BCC - {$original subject line} : ( {$customer email} )

For example, if the Subject line is "Best scooters in town", the customer email address is 'firstname.lastname@company.com' and the seed list is 'Default Seed List', the subject line has the following format:

• Seed List - Best scooters in town: (Default Seed List, firstname.lastname@company.com)
• BCC - Best scooters in town: (firstname.lastname@company.com)