SMS message content

The SMS message content is defined in the Content tab of the SMS studio. The content tab is divided into two areas, Design and Preview.

Design area

This is where you specify the text content of the message. You can include emojis in your messages. For MMS messages, you can include a message Subject and a Media URL.

• You can use liquid variables to personalize the messages for your customers. You can also include recommendations.
• You can use the AI suggested content wizard to get creative ideas for catchy and engaging subject lines and message content.

SMS messages

With the SMS studio, you can send a message of up to 160 characters to a mobile device. If the message contains one or more unicode characters, like emojis, the message can contain up to 70 characters. Longer messages are normally split up into multiple messages (called as segments) and sent and then they are automatically re-assembled by the receiving mobile device. However, this increases your send costs as each message segment is counted separately.

MMS messages

When you send MMS messages, you can include the following different media types in the messages. 

• Images
• GIFs
• Videos
• Audio files
• Contact cards
• Calendar invites
• PDFs

You can upload image and GIF files in Blueshift by going to Creatives > Images. Other media files must be hosted at an external location. You can then use the Media URL in the message template. 

Preview area

The SMS preview is generated for the specific user that is selected as the preview user.

Include Deep Links

Blueshift Deep Links are http or https URLs that take users to a particular page in the app or launch a particular page in a browser. When you send a Blueshift deep link in an SMS or an email and a customer clicks the link, both iOS and Android can launch your app and open a particular page in the app that is mapped to the link.

For more information, see Blueshift's deep links.