With Blueshift, you can create campaigns that target the same user across multiple contexts & channels. In order to minimize message fatigue, you can limit the total number of messages per user on one channel or across all channels combined. You can set these user level messaging limits from the Account Settings > Messaging Limits tab.
Note
Every message (except for transactional campaigns) counts towards the user.
Messaging limits over multiple time periods
You can limit the total number of messages that a user receives over various channels over multiple time periods. You can set these user level messaging limits from the Account Settings > Messaging Limits tab.
Note
To enable messaging limits over multiple time periods, contact support@blueshift.comConsider the following points about messaging limits over various channels over multiple time periods:
- You can set the messaging limits for each channel enabled for the account and for all the channels combined:
- All Channels
- Push
- SMS
- In-app
- Cloud App
- For each channel, you can set limits for messages received per hour, per day, per week, and per month.
- If the daily, weekly, or monthly messaging limit is exceeded, the messages are skipped. Queuing is not available if daily, weekly, or monthly limits are exceeded.
- If the hourly messaging limit is exceeded, you can set to either Skip Message or Queue message to next hour.
- If a message is queued, that is equivalent to adding a delay of 1 hour. Campaign Dayparting and Send time optimization settings are evaluated after this delay.
- If a message is queued, Blueshift will retry it every hour for a maximum of 3 hours which equals a maximum of 4 attempts.
Examples
Consider the following examples to understand how the messaging limits across various channels over multiple time periods work.
Example 1
|
Messaging Limits |
Campaigns | Messages |
|
Daily = 4 Hourly = 1 and Queue message to next hour |
Campaign 1 is scheduled to message at 10:30 am. | Message sent for Campaign 1 at 10:30 am. (Daily messages = 1) |
| Campaign 2 is scheduled to send at 10:45 am. | Message for Campaign 2 queued at 10:45 am as hourly limit exceeded. (1st attempt) | |
| Campaign 3 is scheduled to send a message at 11:15 am. | Message sent for Campaign 3 at 11:15 am. (Daily messages = 2) | |
| Message for Campaign 2 queued at 11:45 am as hourly limit exceeded. (2nd attempt) | ||
| Campaign 4 is scheduled to send at 12:05 pm. | Message sent for Campaign 4 at 12:05 pm. (Daily messages = 3) | |
| Message for Campaign 2 queued at 12:45 pm as hourly limit exceeded. (3rd attempt) | ||
| Message sent for Campaign 2 at 1:45 pm. (4th attempt) (Daily messages = 4) |
Example 2
|
Messaging Limits |
Campaigns | Messages |
|
Daily = 3 Hourly = 1 and Queue message to next hour |
Campaign 1 is scheduled to message at 10:30 am. | Message sent for Campaign 1 at 10:30 am. (Daily messages = 1) |
| Campaign 2 is scheduled to send at 10:45 am. | Message for Campaign 2 queued at 10:45 am as hourly limit exceeded. (1st attempt) | |
| Campaign 3 is scheduled to send a message at 11:15 am. | Message sent for Campaign 3 at 11:15 am. (Daily messages = 2) | |
| Message for Campaign 2 queued at 11:45 am as hourly limit exceeded. (2nd attempt) | ||
| Campaign 4 is scheduled to send at 12:05 pm. | Message sent for Campaign 4 at 12:05 pm. (Daily messages = 3) | |
| Message for Campaign 2 skipped as daily message limit reached. |
Example 3
|
Messaging Limits |
Campaigns | Messages |
|
Daily = 6 Hourly = 1 and Queue message to next hour |
Campaign 1 is scheduled to message at 10:30 am. | Message sent for Campaign 1 at 10:30 am. (Daily messages = 1) |
| Campaign 2 is scheduled to send at 10:45 am. | Message for Campaign 2 queued at 10:45 am as hourly limit exceeded. (1st attempt) | |
| Campaign 3 is scheduled to send a message at 11:15 am. | Message sent for Campaign 3 at 11:15 am. (Daily messages = 2) | |
| Message for Campaign 2 queued at 11:45 am as hourly limit exceeded. (2nd attempt) | ||
| Campaign 4 is scheduled to send at 12:05 pm. | Message sent for Campaign 4 at 12:05 pm. (Daily messages = 3) | |
| Message for Campaign 2 queued at 12:45 pm as hourly limit exceeded. (3rd attempt) | ||
| Campaign 5 is scheduled to send at 1:10 pm. | Message sent for Campaign 5 at 1:10 pm. (Daily messages = 4) | |
| Message for Campaign 2 queued at 1:45 pm as hourly limit exceeded. (4th attempt) | ||
| Campaign 6 is scheduled to send at 2:20 pm. | Message sent for Campaign 6 at 2:20 pm. (Daily messages = 4) | |
|
Message for Campaign 2 cannot be sent as hourly limit exceeded. (5th attempt). Message for Campaign 2 skipped as it cannot be queued more than 4 times. |
Example 4
|
Messaging Limits |
Campaigns | Messages |
|
All Channels = 2 messages per hour and Skip Message Email = 2 messages per hour and Skip Message |
Email Campaign 1 is scheduled to message at 10:30 am. | Email message sent for Campaign 1 at 10:30 am. (Daily Email messages = 1) |
| Push Campaign 2 is scheduled to send at 10:45 am. | Push message sent for Campaign 2 at 10:30 am. (Daily Push messages = 1) | |
| Email Campaign 3 is scheduled to send a message at 10:55 am. |
Message for Campaign 3 skipped. Although customer has received only 1 email message during the hour, the hourly limit across all channels is met and the customer cannot receive another message between 10 am and 11 am. |
Example 5
|
Messaging Limits |
Campaigns | Messages |
|
All Channels = 2 messages per hour and Skip Message Email = 2 messages per hour and Queue message to next hour |
Email Campaign 1 is scheduled to message at 10:30 am. | Email message sent for Campaign 1 at 10:30 am. (Daily Email messages = 1) |
| Email Campaign 2 is scheduled to send at 10:45 am. | Email message sent for Campaign 2 at 10:30 am. (Daily Email messages = 2) | |
| Email Campaign 3 is scheduled to send a message at 10:55 am. |
Message for Campaign 3 skipped. Customer has received 2 email messages during the hour. The setting for email messages is to queue the next message. However, the setting across all channels is to skip the next message. Since the skip setting for all channels is more restrictive than the queue setting for emails, the customer cannot receive another email between 10 am and 11 am. |
Example 6
|
Messaging Limits |
Campaigns | Messages |
|
All Channels = 3 messages per hour and Skip Message All Channels = 2 messages per day and Skip Message |
Email Campaign 1 is scheduled to message at 10:30 am. | Email message sent for Campaign 1 at 10:30 am. (Daily messages = 1) |
| Push Campaign 2 is scheduled to send at 10:45 am. | Push message sent for Campaign 2 at 10:30 am. (Daily messages = 2) | |
| Email Campaign 3 is scheduled to send a message at 10:55 am. |
Message for Campaign 3 skipped. Customer has received 2 messages during the hour. The hourly setting across all channels is for 3 messages. However, the daily setting across all channels is for only 2 messages. Since the daily setting for all channels is more restrictive than the hourly setting, the customer cannot receive another message during the day. |
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