Create & manage subscription groups

Subscription groups let you manage consent at a more granular level than channel subscriptions. You can define groups based on brands, message types, or customer interests, and associate them with customer profiles and campaigns.

Prerequisites

Roles & permissions

Access to subscription groups depends on the user’s role:

Create a subscription group

To create a new subscription group:

• From the left navigation panel, go to Data > Customer Data > Subscription Groups.

• Click the + SUBSCRIPTION GROUP button in the top-right corner.

• In the form, enter:
  • Subscription Group ID (mandatory) – Must be unique. Can contain only letters, numbers, hyphens (-), and underscores (_). Example: weekly_promo. Cannot be changed after creation.
  • Subscription Group Label (mandatory) – A user-friendly display name for the group. Can be edited later.
  • Description – Optional text to describe the group. Can be edited later.
• Click Save to create the subscription group.

View & edit subscription groups

The Subscription groups index page displays all groups in a table with these columns:

• Subscription group ID: Unique ID for the subscription group
• Subscription group label: Display name
• Author: User who created or last updated the group
• Updated at: Date and time of the latest update

Use the search bar to find groups by name, or filter by author to narrow results.

To edit a group, you can:

• Click the row in the index page, or
• Click the three-dot menu (⋯) at the end of the row and select Edit.

You can update the Label and Description. The ID cannot be changed after creation.