Campaign performance report

The Campaign Performance Report is available on the Reports tab for a campaign and shows you statistics broken down by trigger.

  • The Segment or Triggering event is displayed.
  • All selected triggers are listed under the report.
  • You can use the following filters for the campaign performance report:
    • Time Period: Select the time period.
    • Execution Time: Select an execution time period. When the Execution Time is set to All time, no filter is applied. The execution time filter window only filters campaign events within the main time window. Therefore, for reports to show any data, the execution time window should be a subset of the main time window.
    • Channels: Select one or all channels. For example, you can view reports only for Email channels.
    • Trigger Status: Any, Active, Archived
    • Trigger: View reports for all triggers or any one trigger.

Note:

  • You can filter goal events by execution time for events that occurred after Feb 2024. For all other campaign stats, you can use execution-time filters to view data after Aug 2023.
  • Filter by execution time is supported for push and in-app messages on the Blueshift iOS SDK v2.4.3 and onwards, and the Blueshift Android SDK v3.4.5 and onwards.
  • For information about data limits, see Data retention for reporting.

In-Campaign-Performance-Report.png

For one-time campaigns with automatic winner selection, the winning experiment is indicated in an alert box that appears beneath the report. The same alert box is also used to show how many users are pending completion of campaigns that use automatic winner selection or engage time optimization. 

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View statistics by trigger

Select the trigger to view statistics for a specific trigger. If the trigger has multiple variants, the graph and table show statistics for each variant.

In-Campaign-Performance-Ex-2.png

For one-time campaigns with automatic winner selection enabled, an alert box displays the winning variant when the campaign has finished messaging all users. A Winner Selection section displays the data that was used to determine the winning experiment. This section is collapsed by default, and you can click on the arrow to expand it.

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Campaign reports

The metrics and reports are specific to the time period you select. The following reports are available at an individual level for each trigger and variant:

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Summary

This report provides aggregated campaign metrics for each trigger and variant for the selected date range.

Click to view report fields
  • Date - Date associated with the aggregated report row
  • Campaign - Campaign name
  • Campaign UUID - Unique campaign identifier from Blueshift
  • Campaign author - User who created the campaign
  • Campaign type - Type of campaign
  • Campaign start date - Campaign start date
  • Campaign end date - Campaign end date
  • Campaign link - Link to the campaign
  • Campaign segment - Segment used for the campaign
  • Campaign segment UUID - Unique segment identifier
  • Segment link - Link to the segment
  • Channel - Campaign channel, such as Email or Push
  • Creative - Creative name
  • Creative UUID - Unique creative identifier
  • Recommendation - Recommendation name, if applicable
  • Recommendation UUID - Unique recommendation identifier, if applicable
  • Subject line - Subject line used in the message
  • Trigger - Trigger name
  • Trigger UUID - Unique trigger identifier from Blueshift
  • Trigger status - Current trigger status
  • Trigger delay - Delay configured for the trigger
  • Send time optimization - Whether send time optimization is enabled
  • Custom URL parameters - Custom tracking parameters used in URLs
  • UTM parameters - UTM parameters used for tracking
  • Sends - Number of messages sent
  • Delivered - Number of messages delivered
  • Bounces - Number of bounced messages
  • Soft bounces - Number of soft-bounced messages
  • Impressions - Number of impressions recorded
  • Clicks - Number of clicks recorded
  • Unsubscribes - Number of unsubscribe events
  • Spam reports - Number of spam reports
  • Visits - Number of visits recorded
  • Purchases - Number of purchase events recorded
  • Orders - Number of orders recorded
  • Revenue - Revenue attributed to the campaign
  • Activations - Number of activation events recorded
  • Add to cart - Number of add-to-cart events recorded
  • Other tracked conversion events - Additional tracked conversion metrics, if configured
  • Bounce rate - Percentage of messages that bounced
  • Delivered % - Percentage of sent messages that were delivered
  • Open rate - Percentage of delivered messages that were opened
  • Total CTR - Total click-through rate
  • Unique CTR - Unique click-through rate
  • Unique CTOR - Unique click-to-open rate
  • Unique user CTOR - Unique user click-to-open rate
  • Unsubscribe % - Percentage of recipients who unsubscribed

report_performance_summary.png

Detail

This report provides day-wise campaign metrics for each trigger and variant within the selected date range.

Click to view report fields
  • Date - Date for the reported metrics
  • Campaign - Campaign name
  • Campaign UUID - Unique campaign identifier from Blueshift
  • Campaign author - User who created the campaign
  • Campaign type - Type of campaign
  • Campaign start date - Campaign start date
  • Campaign end date - Campaign end date
  • Campaign link - Link to the campaign
  • Campaign segment - Segment used for the campaign
  • Campaign segment UUID - Unique segment identifier
  • Segment link - Link to the segment
  • Channel - Campaign channel, such as Email or Push
  • Creative - Creative name
  • Creative UUID - Unique creative identifier
  • Recommendation - Recommendation name, if applicable
  • Recommendation UUID - Unique recommendation identifier, if applicable
  • Subject line - Subject line used in the message
  • Trigger - Trigger name
  • Trigger UUID - Unique trigger identifier from Blueshift
  • Trigger status - Current trigger status
  • Trigger delay - Delay configured for the trigger
  • Send time optimization - Whether send time optimization is enabled
  • Custom URL parameters - Custom tracking parameters used in URLs
  • UTM parameters - UTM parameters used for tracking
  • Sends - Number of messages sent
  • Delivered - Number of messages delivered
  • Bounces - Number of bounced messages
  • Soft bounces - Number of soft-bounced messages
  • Impressions - Number of impressions recorded
  • Clicks - Number of clicks recorded
  • Unsubscribes - Number of unsubscribe events
  • Spam reports - Number of spam reports
  • Visits - Number of visits recorded
  • Purchases - Number of purchase events recorded
  • Orders - Number of orders recorded
  • Revenue - Revenue attributed to the campaign
  • Activations - Number of activation events recorded
  • Add to cart - Number of add-to-cart events recorded
  • Other tracked conversion events - Additional tracked conversion metrics, if configured
  • Bounce rate - Percentage of messages that bounced
  • Delivered % - Percentage of sent messages that were delivered
  • Open rate - Percentage of delivered messages that were opened
  • Total CTR - Total click-through rate
  • Unique CTR - Unique click-through rate
  • Unique CTOR - Unique click-to-open rate
  • Unique user CTOR - Unique user click-to-open rate
  • Unsubscribe % - Percentage of recipients who unsubscribed

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User campaign activity

This report provides campaign activity at the user level. Each row represents an action performed by a user in the campaign over time. The report is also available in S3 for bulk loads into your data warehouse application.

Click to view report fields
  • Timestamp - ISO 8601 timestamp when the action occurred
  • Channel - Channel, such as Email or Push
  • Trigger ID - Trigger name
  • Template name - Template name
  • Blueshift user UUID - Unique user ID assigned by Blueshift
  • Retailer customer ID - Customer ID from your database
  • Email - User email identifier
  • Action - Campaign action, such as sent, open, click, unsubscribe, bounce, soft_bounce, visit, purchase, activation, attribution, spam_report, or holdout
  • Extended attributes - Additional metadata related to the action
  • Blueshift campaign UUID - Unique campaign identifier from Blueshift
  • Blueshift trigger UUID - Unique trigger identifier from Blueshift
  • Blueshift experiment UUID - Experiment variation identifier
  • Merged from user UUID - Previous user UUID in case of profile merges
  • Campaign name - Campaign name
  • Goal event - Goal event associated with the activity, if available

report_performance_activity.png

Bounce report

This report provides bounce activity at the user level. Each row represents a bounced message and includes the bounce reason and related campaign identifiers.

Note: The Bounce Report currently includes only hard bounces. Soft bounces are tracked separately and visible in the campaign Summary and Detail reports, but are not included in this report at this time.

Click to view report fields
  • Timestamp - ISO 8601 timestamp when the bounce occurred
  • Channel - Channel, such as Email
  • Template name - Template name
  • User UUID - Unique user ID assigned by Blueshift
  • Retailer customer ID - Customer ID from your database
  • Email - User email identifier
  • Action - Bounce action
  • Extended attributes - Additional metadata related to the bounce
  • Campaign UUID - Unique campaign identifier from Blueshift
  • Trigger UUID - Unique trigger identifier from Blueshift
  • Experiment UUID - Experiment variation identifier
  • Merged from user UUID - Previous user UUID in case of profile merges
  • Reason - Bounce reason returned for the message
  • Campaign name - Campaign name
  • Goal event - Goal event associated with the record, if available
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