To create a campaign journey, go to Journeys > Campaigns and click +CAMPAIGN. Add a Name for your campaign and click CREATE CAMPAIGN.


The Campaign Studio opens on the Journey Tab.

Start Trigger

The Journey start trigger is the starting point for a journey. Every outbound campaign will have a start trigger. When you create a campaign, it contains only the start trigger.

The start trigger specifies who (which user) can enter the journey.

Segment Based Campaigns

For segment based campaigns, i.e. one-time, recurring, and segment triggered campaigns, you must specify a segment. If a user meets the segment criteria, they will qualify for the journey.

You can view the true count of eligible users for the selected segment in the start node of the journey builder.


Action Based Campaigns

For action based campaigns, i.e. event triggered campaigns, you must specify the action which will cause a user to enter the journey. You can select from (a) an API call, (b) an event or (c) an interest alert.


You cannot use the "view", "pageload" or "identify" events to trigger an event triggered campaign. Instead you can create a segment of users based on the view event (for example, users who have viewed a particular item) and use this segment in a segment based campaign.


Global Campaign Filter

If you select an event as the journey trigger criteria, you also have the option to specify campaign level filter criteria that will be applied to all triggers in the journey using an AND logic.

  • The global campaign level filter is applied to every trigger in the campaign.
  • If the trigger also has filter criteria defined, the campaign level filter is applied using AND logic.
  • When a trigger has a delay included, the user is evaluated for the trigger only after the delay is completed.
  • You can use attributes from the triggering event or from the customer in the filter criteria.

Note: These filters aren’t available for API or interest alert triggered journeys.


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