To create a campaign journey, go to the Campaigns index page, click +CAMPAIGN. Add a Name for your campaign and click CREATE CAMPAIGN.


The Campaign Studio opens on the Journey Tab.

Start Trigger

The Journey start trigger is the starting point for a journey. Every outbound campaign will have a start trigger. When you create a campaign, it contains only the start trigger.

The start trigger specifies who (which user) can enter the journey.

Segment Based Campaigns

For segment based campaigns, i.e. one-time, recurring, and segment triggered campaigns, you must specify a segment. If a user meets the segment criteria, they will qualify for the journey.


Action Based Campaigns

For action based campaigns, i.e. event triggered campaigns, you must specify the action which will cause a user to enter the journey. You can select from (a) an API call, (b) an event or (c) an interest alert.


Global Campaign Filter

  • If you select an event as the journey trigger criteria, you also have the option to specify a set of filter criteria that will be applied to all triggers in the journey using an AND logic.
  • You can use attributes from the triggering event or from the customer in the filter criteria.
  • These filters aren’t available for API or interest alert triggered journeys.


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