The Blueshift Campaign Optimizer Agent Beta is an AI-powered system that helps you improve campaign performance at scale. It streamlines testing by identifying opportunities, generating optimized content, and running experiments—so you can deliver measurable results with less manual effort.
Optimization scope & prerequisites
Before you begin using the Campaign Optimizer Agent, make sure:
- Feature enabled: The Campaign Optimizer Agent feature is enabled on your account. If you don’t have access, contact your Customer Success Manager (CSM).
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Campaign status: Your campaign is launched and actively running with at least one email trigger.
Note: The Campaign Optimizer Agent isn’t available during initial campaign setup. - Campaign type: The Campaign Optimizer Agent supports event-triggered, segment-triggered, and recurring campaigns. Support for one-time campaigns will be available soon.
- A/B test status: The trigger or node you’re optimizing is not part of an active A/B test.
- Content type: Supports experiments for the subject line and preheader of email templates. Other channels or components may be added in future updates.
When to use the Campaign Optimizer Agent
The Campaign Optimizer Agent is ideal for improving email engagement with minimal manual effort. Common use cases include:
- Testing variations to enhance clarity, urgency, or tone.
- Reducing the time spent on manual A/B test setup.
- Continuously optimizing live campaigns for sustained results.
Recommended documentation path if you’re new to the Campaign Optimizer Agent
Follow this sequence to learn how to use the Campaign Optimizer Agent effectively from day one:
- Explore the interface: get familiar with the Campaign Optimizer Agent screen, including the primary tabs, settings, and controls you’ll use most often.
- Learn the core concepts: understand the key terms and metrics you’ll see in tests, and how results are measured for accuracy.
- See how the Campaign Optimizer Agent works: walk through the phases in which the Campaign Optimizer Agent and user actions flow — from creating a variant to running tests, making decisions, and repeating the process.
- Set up your first test: learn the two ways to start — either from the system suggestions or by starting directly from a campaign you already have running.
- Review results: check how your tests performed, understand the status updates, and decide what to do next.
- Find quick answers: browse the FAQ for common questions and tips on getting the most from the Campaign Optimizer Agent.
What’s next
Once the prerequisites are met and the Campaign Optimizer Agent is enabled, start by exploring the Campaign Optimizer Agent UI layout to get familiar with the tabs, controls, and key actions you’ll use most often. This will prepare you to understand the core concepts and follow the Campaign Optimizer Agent flow.
How to enable the Campaign Optimizer Agent
The Campaign Optimizer Agent (Beta) is currently available upon request. To enable it on your account, please contact your Customer Success Manager (CSM).
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