Plan and usage

Blueshift provides information on the features that are a part of your plan and how your account is using those features. Based on the settings of your account, you can access the plan and usage information from the account menu (available on the top right side of the page). 

 

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The plan and usage page provides information such as the total number of users of your service, monthly active users, number of known users, number of messages sent across channels, and more. 

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Here's the list of all metrics this page provides (categorized on a monthly basis):

  • Total Users: Total number of known and anonymous users (known users: users with an email address/customer_id. Anonymous users: users with just a cookie or device_id). 
    • We don’t double count users who have cookie or device ID along with email address or customer ID
    • Anonymous users with only a cookie get purged if there is no activity in a month
    • Purged anonymous users and deleted users do not count towards total users
  • Total Known Users: Users with a known and reachable identifier (email or customer_id). Deleted users do not count towards total known users.
  • Monthly Active Users: Known and anonymous users with any event activity or click in a given month. For example:
    • Identify call events would be counted towards monthly active users
    • Sends and opens wouldn’t necessarily be counted towards monthly active users
  • Monthly Active Profiles: Users with:
    • A known and reachable identifier (email or customer_id or phone_number or device_id), and 
    • Active behavior in the month (a message sent or has an event or syndication)
  • Monthly Known Users: Known users with:
    • A known and reachable identifier (email or customer_id or phone_number or device_id), and
    • Any event in the last month
  • Emails Sent: The total number of emails sent (includes the emails that bounced or got reported as spam) 
  • Bcc Emails Sent: Total number of emails sent including the number of people in the BCC list
  • Push Sent: Total number of push notifications sent across mobile (iOS and Android) devices
  • In App Sent: Total number of in-app messages sent on mobile (iOS and Android) devices
  • SMS Sent: Total number of SMS messages sent
  • Cloud App Calls: Total number of calls that our platform made to a configured cloud app as a part of a trigger that got executed
  • API Calls: Total number of API calls to our platform
  • Live Content Calls: Total number of API calls to our platform for a live content campaign
  • Events: Total number of events (such as purchase, add_to_cart etc) that our platform processed
  • Dashboard Seats: Total number of the users of your account who can sign in to the Blueshift app and use its features 
  • Native Syndication Identities: Total number of active users of your service that our platform syndicated to one of the native integrations (Google, Facebook, and Criteo)
  • Liveramp Syndication Identities: Total number of active users of your service that our platform syndicated to one of the LiveRamp powered integrations (all other paid media platform integrations except Facebook, Google, and Criteo)
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