Predictive Channel Optimization is an advanced capability for marketers on Blueshift platform to automate finding the right messaging channel for each user using cutting edge AI algorithms. The algorithms look at sum total of user activity on each messaging channel, opens, clicks and downstream engagement metrics like number of sessions, time spent on sites and apps and recency of engagement, to learn for each individual user, what channel they are most likely to engage on.
The new capability is built right into the campaign and segmentation modules and seamlessly integrates into marketer workflows. Contact your success team for enabling this in your accounts.
Segment creation using messaging channel affinity :
Campaign creation using messaging channel affinity: