Custom attributes are attributes that are non-standard and cater to your specific business needs. The custom attributes are available on the Customer Profile and at the time of building a segment, you can select these in the segment builder.
You can add custom attributes to a customer profile when you create or update a customer. For more information about supported data types and methods of import, see Import customer data.
| Custom Attribute (create your own) |
You may pass any attribute name that does not match with Blueshift standard attributes, and it would get saved on the user. The custom Ex: membership_level, loyalty_points, etc. Note: Custom attribute names must be 47 characters or fewer to be indexable. Attributes with names longer than 47 characters will not be available for search and segmentation. |
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