Standard attributes

Blueshift has a standard set of attributes you can map your data to when you import customer data into Blueshift. At the time of building a segment, you can select these in the segment builder. 

Subscription status attributes

The customers’s subscription status for each channel is captured in a unique attribute. By default, the unsubscribed attribute for all customers is set to NULL.

Email tracking attributes

If you have enabled the Email Tracking Opt Out feature for your account to comply with the EU e-privacy Directive, the following attributes will be used for tracking a customer’s email open and click tracking preferences:

• email_open_tracking_enabled: User's status for tracking email opens.
• email_click_tracking_enabled: User's status for tracking clicks in emails.

Ad preferences for Google Ads

If you have enabled Ad Preferences for your account in order to comply with DMA and Google's updated EU user consent policy, the following attributes will be used to track customer consent and Blueshift will report the data from these attributes to the appropriate consent fields in Google when you syndicate and audience with Google Ads. 

• google_ad_user_data - Sets consent for sending user data to Google for advertising purposes.
• google_ad_personalization - Sets consent for personalized advertising.

 The attributes are displayed in the customer profile under the Ad Preferences section.

Standard device attributes

Blueshift also has the following standard device attributes that you can use to track different mobile devices used by a customer. With these attributes you can track user and device level push and in-app message subscription status for each mobile device a customer owns.

Blueshift also derives some device attributes.

Device IDs

• A unique device_id is assigned to the device each time a customer installs your app on a device.
• If the customer installs the app on more than one device, multiple device_ids will be seen on the customer profile.
• If the customer uninstalls and installs the app more than once on the same device, multiple device_ids will be seen on the customer profile.
• You can see the app installation status for each device_id seen on the customer profile. You can keep the app installation status up to date by running a campaign to Track app uninstalls.
• You can add a feature/code to your app to reset the device_id based on your use case. In such cases, when the device_id is reset, a new device_id is created and this is seen as a new device on the customer profile.
• When an in-app message is sent to the customer from a campaign, the message is sent to all the eligible device_ids.
• When a push notification is sent to the customer from a campaign, the notification is sent to all the eligible device_ids. To send the push notification to only the last device used by the customer, contact support@blueshift.com

Promotion details

You can see the Promotion name and the actual Promo code that was sent to the customer through Blueshift campaigns. Use this information to get more insights into customer engagement.