Blueshift Insights Reports give you meaningful insight into audiences, campaign performance and the ability to quickly identify areas of improvement across your campaigns.

Campaign Performance reports: Analyze how campaign performance varies by parameters such as devices, browsers, segments, email service providers, sending domains (adapters), templates, and more.

Recommended Items reports: Understand which are the top recommended items for your customers or the recommended items with the highest clicks or click through rate.

Audience Insight Reports: Get insights into your customers based on your customer and event data.

View Reports

Go to Insights > Reports in the left navigation to view all your reports.

Use the action menu to View, Edit, Clone, or Remove the report.


Click a report to view the chart and the metric comparison table. 

  • Click Edit to edit the report.
  • You can also Download the report in .CSV format.

Add a report

To add a report, go to Insights > Reports in the left navigation. Click +REPORT.

  1. Specify a name for the report. 
  2. Select the Report Type as Campaign Performance or Recommended Items.
  3. Select a metric for this report and configure the report as required. 
  4. Select the Chart type.
  5. Click Save.

You can now see the report that you created on the Insights index page and click on it to check the campaign performance.

Metric Ordering

You can customize the order in which metrics are listed in your Insights reports and on the Campaign dashboard screen. 

Caution: Any change that you make is global for your account and will impact what other users see. Moreover, this change is applied to all Insights reports and the Campaign dashboard, both on the UI and in any report that you download from the UI.

To edit the Global report configuration, complete the following steps:

  1. Go to Insights > Reports and click the gear icon.
  2. Drag and drop the metrics to change the order in which core metrics, custom goals, and compound metrics appear on the UI.

Note: Using the Global report configuration you can set the order in which the different metrics are displayed in a report. However, whether a metric is displayed in a specific report or not is determined by the configurations for the individual report.


Data retention policy

Blueshift's fair use policy sets forth Blueshift’s expectations for the fair use of our systems in order to protect the integrity and stability of our service. Exceeding these limits will incur additional costs. The data retention policy outlines how event data is indexed for segmentation. For more information, see Fair use and Data retention policy.

Data retention for campaigns

Blueshift retains campaign data for reporting purposes for the following time:

  • Hourly data for the last 13 months.
  • Daily data for anything older than 13 months.


Consider that Campaign A, Campaign B, and Campaign C are launched.

  • Campaign A - Messages Sent: 10 users at 10:15 AM, 10 users at 10:30 AM, and 15 users at 11:15 AM.
  • Campaign B - Messages Sent: 20 users at 10:45 AM.
  • Campaign C - Messages Sent: 10 users at 11:05 AM, 10 users at 11:10 AM.

Reporting data is stored as follows:

  • Hour 10AM - 11AM: Campaign A: 20 sends, Campaign B: 20 sends.
  • Hour 11AM-12 PM: Campaign A: 15 sends, Campaign C: 20 sends.

Hourly data that is older than 13 months is aggregated and saved as Daily data. So after 13 months, the reporting data will be stored as follows:

  • Day N: Campaign A: 35 sends, Campaign B: 20 sends, Campaign C: 20 sends

Data retention for recommended items

Blueshift retains recommended item data for the last 30 days.

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