Campaign Dashboard

You can get near real-time views and reports in the campaign dashboard, including being able to:

  • View, customize various statistics (users, impressions, clicks. etc) and see trends for specific time frames across all channels
  • Export summary and detail level campaign data for specific time frames
  • Separate views/stats for based on campaign status (launched, draft, paused, completed, all)
    campaign_dashboard.gif
    • Users can also view a calendar of scheduled one-time and recurring campaigns using the Scheduled Status filter.  By default, the Any Scheduled Status option is selected that lists all the launched campaigns (campaigns that are scheduled to run in the future, campaigns that are running, and campaigns that have completed a run). 

      In addition, you can select the Scheduled option to filter all the
       launched one-time and recurring campaigns with a scheduled run in the future. In addition, users can sort the campaigns according to the next scheduled run using the Next Scheduled column.
      recurring_and_one_time_send_scheduled.png
 

Campaign Metrics

You can select up to 10 metrics (standard, custom goals or compound) to display in the dashboard. A popup will appear to let you select metrics you're interested in, as well as create your own compound metrics that are a ratio of two base metrics.

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Overall Campaign Performance Reports

There are two types of reports available from within the Campaign Dashboard:

  • Summary - Individual campaign level stats for the selected time period
  • Detail - Individual campaign level stats broken down by each day of the selected time period

 

Campaign Reports

The metrics and reports requested will be specific to the timeframe and campaign tab (Launched, Draft, Paused, Completed and All) you are on.

 

Here are the steps to request these reports

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Example of Campaign Summary Report

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Example of Campaign Detail Report

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