Use AI assistants to work with your Blueshift account through conversation — analyze campaigns, look up customers, inspect segments, and complete supported tasks.
Beta — We’re actively expanding the capabilities of the Blueshift MCP Server. Share your feedback to help shape what’s next.
Overview
The Blueshift MCP Server connects your Blueshift account to supported AI assistants. Once set up, you can use natural language to ask about campaign performance, look up customer profiles, inspect segments, review templates, and more.
A note on data privacy
The MCP server connects through your AI assistant and may return customer data from your account. Blueshift’s own systems are not designed to retain customer data beyond what is needed to process each request. However, the AI provider you use may process and retain conversation content in accordance with its own policies. Use only AI tools approved by your organization for handling customer data.
Prerequisites
- A Blueshift account with admin or appropriate role permissions.
- A supported AI assistant account.
During beta, Claude is the primary supported AI assistant for self-serve setup. Other supported AI assistants may be added over time.
Supported tasks
Here are some of the things you can do once you’re connected:
- Analyze campaign performance — see which campaigns are driving opens, clicks, and revenue over a given time range.
- Explore customer profiles — look up a customer by email or ID and review their activity, purchases, and engagement history.
- Inspect segments — review segment logic and verify audience counts through conversation.
- Review email templates — inspect and preview templates with live personalization data.
- Understand performance trends — analyze campaign data over time.
- Discover optimization opportunities — find AI-identified opportunities to improve campaign messaging and content.
- Review product recommendations — explore recommendation setups and preview personalized suggestions.
- Find answers in documentation — ask product questions and get answers from the Blueshift help center.
Looking for the full list of available tools? See Blueshift MCP Server tools.
Set up the connector in Claude
- In Claude, open Settings, then go to Connectors or Customize, depending on your Claude version.
- Click Add custom connector.
- Enter the following details:
- Name: Enter a label such as Blueshift.
-
MCP Server URL:
https://ai.getblueshift.com/mcp - If prompted for transport type, select HTTP and not SSE.
- Click Connect and complete the secure OAuth 2.0 authorization flow with your Blueshift credentials.
- After the connection is complete, Blueshift tools will appear in your Claude conversations.
The Blueshift MCP connector is currently unlisted. It will not appear in Claude’s public connector directory, so you need to add it manually using the URL above.
Permissions and limitations
Most operations are read-only by default. Tools that create or modify resources such as campaigns, segments, and templates are gated by your Blueshift permissions and the capabilities of the MCP client you are using.
- In environments that support Blueshift’s approval model, write operations may require scoped approval before they proceed.
- In environments that do not, write attempts are denied, and no changes are made.
During beta, we recommend starting with read-focused workflows unless you have explicitly enabled and validated write support for your environment. After setup, you can open the Blueshift connector settings in Claude to review tool permissions and approval behavior. Depending on how the connector is configured, Claude may ask for approval before using certain tools or performing write actions.
Try it out
Once you’re connected, start a new Claude conversation and try prompts like these:
Start with these
- What can you help me do in Blueshift through this connector?
- What Blueshift tools are available through this connector?
Explore account data
- Look up the customer profile for user@example.com and show me their recent events.
- List all email templates tagged “Holiday 2025”.
- Show me my top 10 campaigns by sends in the last 30 days.
Analyze performance
- Analyze the open rate trend for my welcome email campaign.
- What optimization opportunities are available right now?
FAQ
Can I use the MCP server with other AI assistants?
During beta, Claude is the only supported setup path. Other MCP-compatible clients may work, but they are not officially supported.
Do you support ChatGPT?
ChatGPT is not supported at this time. We’ll update this page as we add support for more AI assistants.
Does the MCP server support SSE (Server-Sent Events)?
No. The Blueshift MCP server uses Streamable HTTP only. When configuring your client, select HTTP and not SSE.
What data does the MCP server access?
It can access Blueshift data and resources available to the authenticated user, subject to account permissions.
Can the MCP server make changes to my account?
Write tools exist, but their availability depends on your permissions and the MCP client environment. See Permissions and limitations above for details.
Is my data sent to third-party AI providers?
The MCP server communicates with your AI client. Blueshift’s own systems are not designed to retain customer data beyond what is needed to process each request. The AI provider you use may process and temporarily store conversation content in accordance with its own policies. Make sure your AI tools comply with your organization’s data handling requirements.
Get help
The Blueshift MCP Server is a beta release under active development, and we value your feedback as we continue to improve the experience.
If you have questions, run into issues, or want to share feedback, contact engineering@blueshift.com.
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