Customer Data Essentials

Blueshift's January 2026 Enablement Session, Customer Data Essentials. 

The session focused on some of the core data platform features in Blueshift that help power successful customer engagement.  

Session highlights:

• Identity resolution: Techniques for merging anonymous user activity with identified profiles.
• User management: Handling subscription groups and profile attributes. 
• Data architecture: Demonstrations of integration methods, event requirements, and schema management via Data Studio.