Performance & activity log

This page helps you review how the Campaign Optimizer Agent test is running and what has happened so far. You can see results on the Performance tab, the run-by-run trail on the Activity Log tab, and the earlier scoring work on the Analysis tab.

From the left navigation panel, go to Customer AI > Agents > Campaign Optimizer. Click the Optimizer tests (tab), select a test, then use the following tabs at the top of the page.

• Performance — current metrics and history for the selected test.
• Activity Log — a timeline of approvals, denials, failures, and related entries.
• Analysis — the initial analysis that informed the opportunity’s score and setup.

Performance tab

The Performance tab provides details about how a test is running and the results it produces. It includes:

• A list of runs for the campaign's A/B test, with the most recent run shown first. Each run displays the control and test content, the goal, total sends, lift values (such as lift vs. current or lift vs. origin), and the current status.
• A summary line that describes the measurement mode (for example, unique user counts), the number of sends for control and test, the test period, and a link to the campaign's reports.
• A metrics table that reports performance across available measures. It can include relative lift, control and test rates, counts, confidence levels, and a small chart to compare trends over time.

Activity log tab

The Activity Log lists all actions and outcomes for the selected trigger. It shows how the Campaign Optimizer Agent handled control and test variants across different points in time.

Entries include details such as when content was generated, approved, rejected, or regenerated, along with allocation changes and monitoring updates. For each stage, you can view the control versus test performance and any reported lift.

The log is ordered with the most recent test activity at the top, giving you a complete timeline of decisions and results for that trigger.

Analysis tab

The Analysis tab displays the earlier analysis that informs how this opportunity was scored and prepared. The view includes a score, opportunities identified during the analysis, and a concise summary of findings that helped set up the test.