Turning Raw Data into Real Results

In this session, we unveil powerful new enhancements including computed attributes, RFM scores, and Data Studio, all designed to elevate your marketing strategies. Computed attributes empower you to create dynamic customer profiles using event data for highly personalized campaigns. RFM scores help identify and target high-value customers based on their purchasing behavior, while Data Studio provides advanced reporting and segmentation capabilities, enabling you to gain deeper insights and optimize your marketing efforts for maximum impact.