Precision Targeting & Optimization: Journey Builder Enhancements

Blueshift's May 2025 Enablement Session, Precision Targeting & Optimization: Journey Builder Enhancements.

Session Highlights:
In this session, we unveil powerful new enhancements to our journey builder, designed to streamline your campaign workflows and deliver highly personalized customer experiences.

1. Filter by Customer List: Understand how to effectively filter users within a journey using customer lists, allowing for precise targeting based on subscription levels and membership status.

2. Dynamic Adapter Selection: Learn to utilize Liquid expressions for dynamically selecting the appropriate adapter for sending messages, particularly useful for managing multiple brands within a single Blueshift account.

3. Data Update Triggers: See how to update customer profiles and modify profile or transactional details using the data update triggers feature, enabling real-time updates during campaign execution.

4. A/B Split Journey Triggers: Understand how to split traffic across multiple branches within a single journey to conduct A/B experiments, allowing for more effective testing of different marketing strategies.