Custom attributes in Data Studio

Name: Enter a name for the custom attribute.
Type: Select from String, Integer, Decimal, Date, or Boolean.
Description: Provide a brief description (max 150 characters).

Create a custom attribute

Follow these steps to create a new custom attribute in the Data Studio.

Go to the Customer Data section in the left-hand menu.
Click Data Studio to open the Customer Schema tab.
Click the + CUSTOM ATTRIBUTE button in the top-right corner to open the Create Custom Attribute modal.
Enter the following details:

Click Save to create the attribute.
Note: The new custom attribute may take 2–3 minutes to appear in the Data Studio grid.

Custom attribute updates: After creation, new custom attributes may take 2-3 minutes to appear in Data Studio.
"Created at" date for attributes:
- The "Created at" date reflects the account creation date for standard, derived, and predictive attributes.
- Custom attributes created before the January 2025 release will have empty "Created at" dates, as this information was not stored previously.
- Custom attributes created after the January 2025 release will display accurate "Created at" dates.
Attribute visibility: Not all customer attributes may appear on the customer profile, but they can still be accessed in the Data Studio or used for segmentation.