AdRoll is an online advertising platform that gives you the power to connect, automate, and measure the whole customer journey, across the web.


Blueshift partners with LiveRamp to syndicate matched audiences on Blueshift to AdRoll. This integration is available only to customers in the US at this time.

Identifiers for customer matching

Blueshift uses multikey matching for audience syndication with AdRoll. Blueshift sends the following identifiers for customer matching:

  • Email address
  • First and last name
  • Phone number
  • Address (location)
  • Mobile Device ID

Rate limit

The rate limit for this syndication is 1M customers per hour.


Before you can set up integration with Blueshift, you must have your AdRoll account set up.

The following information is required for integration with Blueshift:

  • Adroll Advertisable ID: Go to AdRoll Website > View Pixel. The adroll_adv_id is the Advertisable ID.
  • Pixel ID: Go to AdRoll Website > View Pixel. The adroll_pix_id is the Pixel EID.

Set up integration

To set up integration, complete the following steps:

  1. Sign in to the Blueshift app, and click App Hub in the left navigation menu.
  2. Go to All Apps, search for, and select AdRoll.
  3. You can also go to Advertising Apps and select AdRoll.
  4. Click Configure to view all the configured adapters.
  5. Click +ADAPTER to add an adapter.
  6. Add a Name for the adapter.  If you have multiple adapters, the adapter name helps you to identify the integration.
  7. Provide the following details for integration:


    Field Description
    Advertisable ID

    Provide your Adroll Advertisable ID.

    Pixel EID

    Provide your Adroll Pixel ID.

  8. Click Save to add the adapter

Next steps

After the integration is complete, set up the syndication. For more information, see Audience Syndications.

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