Yahoo DSP (formerly Verizon Media) delivers content your customers want, and you can use the industry-leading platform to achieve all your advertising goals. You can integrate Yahoo DSP platform with Blueshift to syndicate Blueshift segments with them so that you can run campaigns for your customers.
Availability
Blueshift partners with LiveRamp to syndicate matched audiences on Blueshift to Yahoo DSP. This integration is available only to customers in the US at this time.
Identifiers for customer matching
Blueshift uses multikey matching for audience syndication with Yahoo DSP. Blueshift sends the following identifiers for customer matching:
- Email address
- First and last name
- Phone number
- Address (location)
- Mobile Device ID
Rate limit
The rate limit for this syndication is 1M customers per hour.
Prerequisites
Before you can set up integration with Blueshift, you must have your Yahoo DSP account set up.
The following information is required for integration with Blueshift:
- The MDM ID from your Yahoo DSP account. For more information, see Understand the Audience Insights Console on Yahoo Inc Developer documentation.
Set up integration
To set up integration, complete the following steps:
- Sign in to the Blueshift app, and click Apps in the left navigation menu.
- Go to All Apps, search for, and select Yahoo DSP.
- You can also go to Advertising Apps and select Yahoo DSP.
- Click Configure to view all the configured adapters.
- Click +ADAPTER to add an adapter.
- Add a Name for the adapter. If you have multiple adapters, the adapter name helps you to identify the integration.
- Provide the following details for integration:
Field Description MDM ID Provide the Yahoo DSP MDM ID. - Click Save to add the adapter.
Next steps
After the integration is complete, set up the syndication. For more information, see Audience Syndications.
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