Google AMP for email

AMP stands for Accelerated Mobile Pages, a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices. Google AMP for email makes emails dynamic and interactive so you can deliver rich user experiences in emails. Currently Google AMP is supported for Gmail users, but not supported across all the ISPs. Pages making use of AMP coding appear within special places in the search results and/or with a special “AMP” designation.

If you are using Sparkpost, Sendgrid, or Mailgun as your ESP, you can create AMP emails in Blueshift. You can specify the AMP components directly in the 'AMP HTML' tab of the HTML email template editor. You must also specify the HTML content (in addition to the AMP content) before you can save the email template since AMP is not supported by all email clients.

The preview functionality in the Blueshift app only shows previews for the HTML content. In order to preview the AMP content, you must do a 'test send' to view the email on a client that supports AMP emails. 


Note: To enable this feature, contact Google has a whitelist of certified AMP senders, so you must apply to be included in the program. You can apply here: gmail/ampemail/register. Once you have applied and been accepted into the program, contact your Blueshift account manager at

You can test Google AMP for email while you wait to be whitelisted by following the steps outlined in the register link:

  • Ensure that you have SPF, DKIM and DMARC enabled on the sending domain.
  • You can enable receiving AMP emails on your personal Gmail by going to Settings > General > Dynamic email and then clicking Developer settings. Enter your from email address with the correct domain that is signed with SPF, DKIM, DMARC. You can read Google's guide to testing AMP here:



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