Google AMP for email

AMP stands for Accelerated Mobile Pages, a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices. Google AMP for email makes emails dynamic and interactive so you can deliver rich user experiences in emails. Currently Google AMP is supported for Gmail users, but not supported across all the ISPs. Pages making use of AMP coding appear within special places in the search results and/or with a special “AMP” designation.


Users who use Sparkpost or Sendgrid as their ESP will now be able to create AMP emails in Blueshift. Users can specify the AMP components directly in the 'AMP HTML' tab of the HTML template editor. Users will still need to specify the HTML content (in addition to the AMP content) before they can save the email template since AMP is not supported by all email clients.

The preview functionality in the Blueshift app will only show previews for the HTML content. In order to preview the AMP content, users will need to do a 'test send' to view the email on a client that supports AMP emails. 

If you are interested in using this feature, please  reach out to to enable the feature.



Google has a whitelist of certified AMP senders, so you need to apply to be included in the program here Once you have applied and accepted into the program, please reach out to your Blueshift account manager at

You can test Google AMP for email while you wait to be whitelisted by following the steps outlined in the register link above:

- Make sure you have SPF, DKIM and DMARC enabled on the sending domain

- You can enable receiving AMP emails on your personal Gmail by going to: 
Gmail Settings > General > Dynamic email and then clicking Developer settings.    Here, enter your from email address with the correct domain that is signed with SPF, DKIM, DMARC. You can read Google's guide to testing AMP here:



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