Predictive attribute

Blueshift also computes Predictive Scores and affinities that can then be used in segments and campaign filters.

Attribute Definition
Predictive Scores Derived from predictive models (engagement, purchase intent/conversion, and retention)
Category Affinity Based on user interactions with your content/catalog in the last 28 days, computed daily.  May contain category affinities
Top Hour Optimal engagement time based on session data (events and campaign engagement) in the last 28 days, computed daily
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