Use segments and filters

Here are a few use cases to help you understand how to use segments and filters to target the right set of customers in your Live content campaigns.

VIP (high value) customers

Display loyalty points balance and user's most frequently purchased item for replenishment. You can either create a segment of users that targets VIP customers or you can use filters.

For example, use the User attributes filter to target customers based on loyalty points earned.

Nested filtering tip

When using the User attributes filter, objects like devices may support nested attributes.
Select “is nested” to filter based on attributes inside each object (for example, device type or app version).
This is useful when users have multiple devices or other list-type attributes.

Example: Filtering nested device attributes using “is nested” in the User attributes filter.

Based on a particular city or area

In the first example, the User Attributes filter is used to target customers located in the city of San Francisco. In the second example, the User Attributes filter is used to target customers who live in USA.

Based on the current page on the site

You can set up filters based on the href so that the campaign is visible only on a specific page on your site.

In the first example, the Triggering Event attributes filter is used to ensure that the campaign is visible on the page with the URL ending with /childrens. In the second example, the Triggering Event attributes filter is used to ensure that the campaign is visible on the page with the URL ending with /fiction.