Outbrain - audience syndication

Outbrain is one of the leading native ad providers for open web. A lot of marketers use Outbrain to grow their customer base by advertising on open web.

Availability

Blueshift partners with LiveRamp to syndicate matched audiences on Blueshift to Outbrain's Audiences. This integration is available only to customers in the US at this time.

Identifiers for customer matching

Blueshift uses multikey matching for audience syndication with Outbrain. Blueshift sends the following identifiers for customer matching:

• Email address
• First and last name
• Phone number
• Address (location)
• Mobile Device ID

Rate limit

The rate limit for this syndication is 1M customers per hour.

Prerequisites

Before you can set up integration with Blueshift, you must have your Outbrain account set up.

The following information is required for integration with Blueshift:

• Your Outbrain marketer ID. Contact the Outbrain support team to get the information.

Set up integration

To set up integration, complete the following steps:

1. Sign in to the Blueshift app, and click App Hub in the left navigation menu.
2. Go to All Apps, search for, and select Outbrain.
3. You can also go to Advertising Apps and select Outbrain.
4. Click Configure to view all the configured adapters.
5. Click +ADAPTER to add an adapter.
6. Add a Name for the adapter.  If you have multiple adapters, the adapter name helps you to identify the integration.
7. Provide the following details for integration:

   
   
   

   Field	Description
   Account ID	Provide your Outbrain marketer ID.

8. Click Save to add the adapter. 

 Exclude PII data

You can optionally exclude specific personally identifiable information (PII) attributes from being sent to the destination platform.

To exclude PII attributes:

• Scroll to the Additional Configuration (Optional) section in the adapter setup.
• Click the Exclude PII Data input.
• Select one or more attributes to exclude, such as email or gender.
• Click Save Configuration to apply the changes.

The list of available attributes is destination-specific and may vary by platform.

Next steps

After the integration is complete, set up the syndication. For more information, see Audience Syndications.