The Trade Desk - audience

The Trade Desk provides a software platform that digital ad buyers use to purchase data-driven digital advertising campaigns across various ad formats and devices.

Availability

Blueshift partners with LiveRamp to syndicate matched audiences on Blueshift to The Trade Desk. This integration is available only to customers in the US at this time.

Identifiers for customer matching

Blueshift uses multikey matching for audience syndication with The Trade Desk. Blueshift sends the following identifiers for customer matching:

• Email address
• First and last name
• Phone number
• Address (location)
• Mobile Device ID

Rate limit

The rate limit for this syndication is 1M customers per hour.

Prerequisites

Before you can set up integration with Blueshift, you must have your Trade Desk account set up.

The following information is required for integration with Blueshift:

• The Trade Desk advertiser ID. You can get your Advertiser ID from your Trade Desk dashboard.
• The encryption key. Contact The Trade Desk to obtain the encryption key.

Set up integration

To set up integration, complete the following steps:

1. Sign in to the Blueshift app, and click App Hub in the left navigation menu.
2. Go to All Apps, search for, and select Trade Desk.
3. You can also go to Advertising Apps and select Trade Desk.
4. Click Configure to view all the configured adapters.
5. Click +ADAPTER to add an adapter.
6. Add a Name for the adapter.  If you have multiple adapters, the adapter name helps you to identify the integration.
7. Provide the following details for integration:

   
   
   

   Field	Description
   Advertiser ID	Provide the Trade Desk advertiser ID.
   Encryption Key	Provide the Trade Desk encryption key.

8. Click Save to add the adapter. 

 Exclude PII data

You can optionally exclude specific personally identifiable information (PII) attributes from being sent to the destination platform.

To exclude PII attributes:

• Scroll to the Additional Configuration (Optional) section in the adapter setup.
• Click the Exclude PII Data input.
• Select one or more attributes to exclude, such as email or gender.
• Click Save Configuration to apply the changes.

The list of available attributes is destination-specific and may vary by platform.

Next steps

After the integration is complete, set up the syndication. For more information, see Audience Syndications.