Catalog Activity is created by combining the data from an event and the data from a product catalog item. Blueshift makes it easy to segment by user interactions with various parts of your product or content catalog for up to 1 year.

To enable Catalog Activity for your account please contact success@getblueshift.com and provide the following information:

We need a list of the events to be enabled for catalog activity. Ideal candidates would be:

• Event's involving user interaction's with products (Ex: add_to_cart, subscription, wishlist etc)
• Important events which you want to store for up to 1 year (Ex: purchase, checkin etc)

List of attributes that you want to copy over from your source event. We only copy over the following attributes from the event when we create the catalog activity:

List of attributes that you want to copy over from your catalog when you pass in the product_id in your event. By default, we copy over the following attributes from the Item/Product when we create the catalog activity:

List of attribute values for which you want to enable aggregations and this will be show up in the Segmentation dashboard. By default, we enable aggregation's for category. Only values with low cardinality are good for aggregation.