Blueshift Hub

Blueshift Overview

• About Blueshift: AI-Powered Customer Engagement
• 360-Degree User View

Implementation

• Blueshift Implementation Overview
• Account Settings
• Platform Configuration
• Campaign activity export using webhooks
• Data Integration
• Events Overview

Data Import/Export

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Integrations

• Setup Channels
• SparkPost - Email
• SendGrid - Email
• Mailgun - Email
• SMTP Relay - Email
• Twilio - SMS

Segmentation

• Segmentation
• Segment Counts
• Segment Conditions and Operators
• Segment Filters
• Segment Examples
• User Attributes and Types

Templates

• In-App Studio
• Email
• Push
• SMS
• Cloud App channel
• Cloud App channel - Sample Templates

Campaigns

• Campaigns
• Campaign Terminology
• Campaign Actions
• Campaign Journey
• One Time
• Recurring

Syndications

• Syndications
• Audience
• Attribute and Recommendations

Transaction Modeling

• Transactions
• Transactions in event triggered campaigns
• Segmenting on transactions
• Transactions in one-time and recurring campaigns

Recommendation Studio

• Recommendation Studio Overview
• Recommendation Types
• Recommendation Imports
• Custom Events - Saving Products for Recommendations
• PLASMA (Personalization Language for Segment of 1 Marketing Automation)

Predictive Studio

• Predictive Scores Overview
• Predictive Studio - Score Definition
• Predictive Studio - Model Visualization
• Predictive Studio - Performance Tracking
• Predictive Scores - Usage
• Predictive Scores - Testing

Metric and Reports

• Campaign Dashboard
• Campaign Detail View
• Campaign Metrics
• Template Reports
• Trigger Detail View
• Link IDs